The Sports Business Exchange will be releasing a special college athletics edition for the Fall 2010 issue. All articles have been written by young sports business professionals working in college athletics. An overview of the articles is listed below. The issue will be released next week.

Brand Relevance at the NCAA Division I Level From A Mid-Major’s Perspective
By Dan Heck
Heck discusses brand relevance at the NCAA Division I level from the perspective of a mid-major school, Central Michigan University.

Collegiate Sports Information: More Than Just Building Buzz
Chevonne Mansfield
Mansfield provides a summary of the sports information field, the role of a Sports Information Director, and how it varies across the NCAA.

An Evolving Multimedia Rights Landscape
By Chris Stearns
Stearns looks at the evolving landscape of multimedia rights in college athletics. He takes a look at both the big news from the summer along with the evolving inventory and how clients are leveraging their partnerships.

The Influence of the Bowl Championship Series on Competitive Balance in College Football
Dr. Stephen W. Dittmore and Dr. Craig M. Crow
A Special from The Journal of Sport Administration & Supervision
The purpose of this study was to assess whether competitive balance within the six founding Bowl Championship Series (BCS) conferences has improved since the implementation of the BCS.

The Spring 2010 Issue of The Sports Business Exchange is set to be released this week. Here’s a brief look at the authors, article titles, and topics.

Founder’s Message: TSBX 2010
Joshua Duboff
With one year in the rear view mirror, The Sports Business Exchange’s Founder looks ahead to the coming years.
 
An Analysis of MyFootballClub As A Brand Community
Guilherme Guimaraes
It is a case study about a British Football club that was taken over by web users and it is now run through a virtual community: MyFootballClub.co.uk.

Participation in the Olympics: Does the NHL Really Have a Choice?
Amanda M. Miller
An examination of the issues surrounding the NHL’s impending decision on whether to schedule a break in their schedule to accommodate the 2014 Winter Olympics in Sochi.

Marketing Intercollegiate Athletics at the NCAA Division III Level
Cheryl Robinson
The article identifies the benefits and challenges that come with marketing an NCAA Division III college/university verse a Division I college/university.

NEW YORK—The Sports Business Exchange (TSBX) and the Journal of Sport Administration & Supervision (JSAS) today announced a partnership between the two publications that will involve cross-publication of selected articles on various sport business topics aimed at improving practices of business professionals in the sport industry.

Founded by Joshua Duboff in February 2009, TSBX is a sports business trade journal available in both print and online formats, which publishes articles on current events, trends, research, and concerns written from the perspectives of young sport business professionals.

Founded in March 2007 by Colby B. Jubenville and Benjamin D. Goss, JSAS is an online, open access, peer-reviewed academic journal designed to develop, advance, disseminate, promote, and preserve knowledge within the academic discipline of sport management by providing a research outlet that is both grounded in academic theory and driven by the needs of practitioners and the environment of the sport industry.

The TSBX/JSAS partnership evolved after Duboff and Goss identified considerable similarity and overlaps between the two publications’ core values and concluded that both publications could increase their audiences and scopes of influence with article exchanges.

“After connecting with Joshua via social media and learning more about TSBX and why he founded it, the obvious benefits of a partnership soon emerged,” Goss said.

“Joshua’s audience of young practitioners are a primary target that we seek to influence with the whitepaper versions of JSAS articles, and certainly academicians can utilize the perspectives of young professionals shared in TSBX with the next generation of entry- and mid-level managers they’re training to help them successfully make the transition into the professional world.”

 Duboff noted that he also soon saw the potential benefits of a partnership.

“I founded TSBX to give young, front-line sport business professionals a voice and an outlet for best-practice and problem-solving sharing and interactivity to help them find ways to do their jobs better, or simply put, to give them a voice where previously there was none.” Duboff said.

“Articles in JSAS are subjected to the rigors of a scientific peer-review process to determine their academic quality, so I felt that sharing the contents of quality academic research with TSBX readers would only add a positive dimension to our publication.”

Duboff added that JSAS’s whitepaper format for sharing condensed versions of the academic research provided a useful tool for sport business practitioners.

“Many elements of the sport industry are information-driven, and certainly quality, scientifically assessed information is often vital, but the format of scholarly articles is often a stumbling block for many people in the field,” he said.

“However, much like the topical articles found in TSBX, practicing young sport professionals can use the JSAS whitepapers to obtain a quick, concise capsule of information that they can incorporate directly into their working world.”

 “Each article is almost a sport management class in itself,” Duboff added.

 In addition to the benefits of building a practitioner audience for JSAS and utilizing TSBX papers in college classroom instruction, Goss said that another direct benefit of the partnership would be the provision of hot-button topics directly from practitioners to academics, who could then utilize them for directing and/or refining their research agendas.

“Exposing an academic audience to the thoughts and questions of practitioners will boost the likelihood of more practical, applied research that will help directly sustain the sport industry, particularly in such an uncertain economic climate,” Goss said.

TSBX papers are peer reviewed by young sports business professionals who share an interest in the research and academia of sport business. 

For its review process, JSAS utilizes two academic reviewers, who review the academic manuscript, and one practitioner reviewer, who reviews the management whitepaper.

Accordingly, while the exact number of articles exchanged will vary, Duboff and Goss said the partnership would likely involve the inclusion of one JSAS whitepaper in each TSBX issue, while each JSAS issue would include as many as three TSBX articles.

TSBX is published quarterly, and its next issue is due to be released in early April 2010.

JSAS is published annually, and it will release its next issue in mid-April 2010

In addition to serving as the Founder/Editor-in-Chief of TSBX, Duboff is also a collegiate sports media professional in New York, N.Y.

Duboff graduated with a B.S. in sport management and B.A. in political science from the University of Massachusetts and is currently pursuing his MBA at City University of New York – Baruch College.

Goss, who serves as editor-in-chief for JSAS, is an associate professor in the College of Business Administration at Missouri State University in Springfield, Mo.

Jubenville, who serves as JSAS’s publisher, is a professor and director of the Center for Sport Policy & Research at Middle Tennessee State University in Murfreesboro, Tenn., which houses the journal.

To learn more about TSBX, visit
www.TheSportsBusinessExchange.com.

For more information about TSBX, please contact:
Joshua Duboff
Editor-in-Chief
duboff@thesportsbusinessexchange.com

To learn more about JSAS, visit www.jsasonline.org.

For more information about JSAS, please contact:
Dr. Benjamin D. Goss
Editor-in-Chief
bgoss@jsasonline.org
417-836-6592

The 2009 Princeton Sports Symposium is being held today in Princeton, NJ. Some of the brightest minds from the sports industry will be on hand to discuss current events in sports business. For more information on the Princeton Sports Symposium, visit their official website at www.sportssymposium.org. Below are a few widgets to help keep up with what’s going on at the Symposium for those who cannot make it out to the event.

Here’s a little glossary to help navigate the widgets:
Orange: The Princeton Sports Symposium has asked that everyone attending tweets with the #psports hashtag. This widget is a culmination of everyone using the hashtag.
Gray: Tweets from the @sportssymposium, the official Twitter account from the 2009 Princeton Sports Symposium.
Light Blue: Tweets from Joshua Duboff, the Founder of The Sports Business Exchange.
Brown: Updates that mention @sportssymposium somewhere in their tweet.

Updated 12/10/09: The Twitter searches for @joshuaduboff and @sportssymposium have been disabled