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AAA will be utilizing the personalities of Mayetta, New Jersey native Martin Truex Jr. and two-time Daytona 500 champion Michael Waltrip in its promotional materials, including radio and television spots plus digital media, and will also create unique opportunities for race fans to interact with both personalities. AAA will conduct in-market and at-track driver appearances, host a Michael Waltrip Racing Fan Cruise and execute a unique VIP race day experience sweepstakes.

The VIP race day experience promotion will give four lucky race fans the chance to meet Martin Truex Jr. and Michael Waltrip, have garage access on race-day, lunch with the Michael Waltrip Race Team, participation in pre-race driver introductions and the opportunity to sit in the Pit Box for the start of the AAA 400.

The AAA/Michael Waltrip Racing Fan Cruise will take place in late 2012 and be hosted by Michael Waltrip who will be joined by other race team members. Michael Waltrip Racing celebrity personalities will make appearances throughout the cruise, which will only be available to race fans that purchase their cabins through AAA.

Based on the success of last year’s partnership during the AAA 400, AAA was very excited about the opportunity to expand their relationship with Michael Waltrip Racing and the No. 56 NAPA AUTO PARTS Toyota. “Last year we had such a great experience working with Michael Waltrip Racing,” said Matthew Haas, Director, Partnership & Event Marketing, AAA Mid-Atlantic.

“We held a tremendously successful sweepstakes that provided a truly unique race day experience for our winners. We were thrilled to be able to come back as a sponsor through the end of the 2012 season so we can build on this great partnership, and continue to provide unique experiences and opportunities for race fans and our members.”

Truex explained the importance of partnering with AAA. “I have a lot of friends and family back home in New Jersey who use AAA’s services,” said the 30-year-old Truex. “AAA is as important to a motorist as my helmet and uniform are to me.

I wouldn’t go on the track without my equipment and I wouldn’t leave my driveway without the peace of mind I get from AAA.”

Waltrip said AAA’s continuation with MWR enhances the team’s partnership family. “MWR has made an effort to associate ourselves with successful, recognizable partners and AAA fits that description as well as any partner in NASCAR,” said Waltrip. “I’m proud AAA sees the importance our team has in achieving their business goals and objectives. AAA has a lot of cool stuff planned for the race fans in the coming months that we can’t wait to tell you about.”

Aquarius Sports & Entertainment, AAA’s Sponsorship Agency of Record, negotiated the deal with MWR and is managing activation and promotional elements of the sponsorship with AAA.

About AAA
For over 100 years, we have been serving you and other AAA members on the road and around the world. Today, we offer our extensive services to you on the internet. Now, more than ever, AAA is able to help you around the clock with all your Cars & Driving, Travel, Insurance, Banking and Loan needs. As a AAA member, you’ve joined over 50 million people across the U.S. and Canada who enjoy special services, valuable savings, and priceless security.

About Michael Waltrip Racing
From its 140,000-square-foot shop in Cornelius, N.C., Michael Waltrip Racing fields Toyota Camrys in the NASCAR Sprint Cup Series for Waltrip, David Reutimann and Martin Truex Jr. as well as a K&N Pro Series East entry for Brett Moffitt. MWR began more than a decade ago as a family-owned Nationwide Series team in Sherrills Ford, N.C. In 2007, MWR served as a flagship team for Toyota Racing Development, USA’s entry into both Sprint Cup and Nationwide competition. Reutimann earned MWR its first Sprint Cup victory in May 2009 at Charlotte Motor Speedway and second victory at Chicagoland Speedway in 2010.

About Aquarius Sports and Entertainment
Aquarius Sports and Entertainment is a full-service sports and entertainment marketing firm that provides clients with a one-stop option for sponsorship consulting and activation services, sponsorship sales representation, corporate hospitality, and event and promotional marketing. For more information, visit www.Aquarius-SE.com and follow on twitter @AquariusSports.

Sports Executive of the Year: ESPN/ABC Sports President George Bodenheimer
Professional Sports Team of the Year: San Francisco Giants
Sports Event of the Year: 2010 ING New York City Marathon
Best in Sports Media: ESPN
Best in Corporate Consulting, Marketing and Client Services: GMR Marketing
Sports Sponsor of the Year: Subway
Best in Sports Television: ESPN Networks
Best in Property Consulting, Sales and Client Services: AEG Global Partnerships
Lifetime Achievement Award: Billie Jean King
Professional Sports League of the Year: NHL
Best in Sports Technology: Daktronics
Best in Digital Sports Media: Turner Sports
Athletic Director of the Year: DeLoss Dodds, University of Texas
Best in Talent Representation and Management: CAA Sports
Sports Facility of the Year: Target Field
Best in Sports Event and Experiential Marketing: The Marketing Arm

For complete coverage, visit SBJ’s Sports Business Awards 2011 awards page.

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