KAEO is a common abbreviation in recruiting. It stands for “Keep An Eye On” and is usually used to identify high school athletes who might have big potential at the next level and who might be joining your favorite college team soon.
Entrepreneurs at any level and in any industry face an uphill battle in making their new venture a success. Eight out of ten entrepreneurs fail within the first five years. Due to the level of enjoyment associated with sports, many entrepreneurs attempt to launch successful enterprises in the sports industry. They seek a medium with high consumer loyalty and an atmosphere that makes it enjoyable to come to work (and perhaps a better paycheck than working for a larger sports company).
As a platform dedicated to young sports business professionals, The Sports Business Exchange has launched “KAEO Startups,” a new series that will take a look at young entrepreneurs and the businesses they are creating. We will be looking both at the company and the young entrepreneur behind the concept. KAEO Startups can be companies in any field including technology, non-profit, recruiting, and consumer products. Of course, they will all be operating within the sports industry.
If you’d like to nominate a company or yourself for the KAEO Startups series, please contact us at info@TheSportsBusinessExchange.com.
KAEO Startups: Crowd Seats

Justin Cener is hoping to bring the success of group buying sites to sports tickets. Justin Cener is the founder of Crowd Seats, a daily deals website for tickets to sporting events. Customers benefit because of the deep discounts offered through the Crowd Seats website.
KAEO Startups: Massachusetts Soldiers Legacy Fund

The Massachusetts Soldiers Legacy Fund (MSLF) was founded in 2004 with a sim-ple goal: to provide educational assistance grants to the children of Massachu-setts Servicemembers who were killed while deployed on Operations Enduring and Iraqi Freedom.



