Topics in the Spring 2010 Issue:
(Scroll down to read the issue)
Founder’s Message: TSBX 2010
Joshua Duboff
With one year in the rear view mirror, The Sports Business Exchange’s Founder looks ahead to the coming years.
An Analysis of MyFootballClub As A Brand Community
Guilherme Guimaraes
It is a case study about a British Football club that was taken over by web users and it is now run through a virtual community: MyFootballClub.co.uk.
Participation in the Olympics: Does the NHL Really Have a Choice?
Amanda M. Miller
An examination of the issues surrounding the NHL’s impending decision on whether to schedule a break in their schedule to accommodate the 2014 Winter Olympics in Sochi.
Marketing Intercollegiate Athletics at the NCAA Division III Level
Cheryl Robinson
The article identifies the benefits and challenges that come with marketing an NCAA Division III college/university verse a Division I college/university.
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