Banner Idea That Celebrates New Partners from Bucknell Sports Properties

bucknellWe saw this one on LinkedIn earlier today and subsequently found the original tweet. What a great idea from Learfield Sports and Bucknell Sports Properties. This is an easy and free way to make a new or returning client feel special. It’s hard to find unique ideas for local sponsors, but Bucknell made it happen. Great idea from Mike Trudnak and company in Lewisburg, PA!



Of course student athletes eating the pizza won’t hurt either!

Logo Design of the Final Eight Teams In The 2016 Stanley Cup Playoffs

Sports teams have interesting relationships with their logos, oftentimes branding and rebranding, reacting heavily to fan interactions with these new designs and how merchandise sales are affected. This oftentimes leaves teams rebranding every few years, keeping up with design trends, the evolution of sports logos is interesting to look at. With less history in the United States than sports such as baseball, the way that hockey teams have reacted to changes in logos, branding, and more should be explored!



New York Islanders

Founded in 1972 on Long Island, New York, the Islanders use a royal blue, orange and white color scheme in their logo and uniforms. The original logo version of the team reflects these three color choices, with a white hockey stick over the orange silhouette of Long Island. With a few minor changes (adding a stripe to the bottom of the hockey stick to indicate the number of Stanley Cups won by the team) the logo has generally remained the same. In 1995, the team underwent a drastic rebrand, completely ditching their original logo and replacing it with the image of a fisherman holding a hockey stick. The negative reaction to this was so unbelievably strong that the Islanders made moves back to their original logo as quickly as they could, fully phasing out the fisherman by 1997. After this, the logo used navy blue instead of the original blue coloring. While the team’s logo has maintained relatively static, they have shifted their jerseys to more accurately reflect the team’s ever-changing identity and brand as they’ve undergone major changes.



Tampa Bay Lightning

Also referred to as the Bolts, the Tampa Bay Lightning were established in 1992 and use blue, white, and black as their primary colors. Their original logo portrayed a white lightning bolt outlined in black on a gray background. Tampa Bay Lightning was written in blue and outlined in gray. This logo represented the team until a 2007 rebrand, which significantly modernized the brand. Updating both the lightning bolt and font choice of the team. In 2011, the logo was simplified even further, simply portraying a white lightning bolt in a circle on a field of blue. This move has also related to their referencing as the “Bolts” as the logo has become more and more simplified. With three significant logo changes in less than 20 years, their jerseys have changed even further. The Lightning are taking regular steps to simplify their brand, moving away from the solid brand familiarity established by other teams.



Washington Capitals

Red, navy blue, and white are the key colors of the Capital’s logo and jersey design, which is incredibly appropriate considering they represent the capital of the United States. The original logo and jersey design played heavily on the red, white, and blue theme, their logo and jerseys emblazoned with stars since 1974. In 1995, they drastically changed their logo, colors, and look, opting for black, blue, and bronze. The logo was replaced with an eagle, talon outstretched, in an attempt to improve merchandise sales. From 2002 to 2007, the team introduced a new home logo, featuring the Capitol building in Washington D.C. with crossed hockey sticks and two stars, still featuring the black, bronze, and blue color scheme introduced with the previous logo. In 2007, they changed their logo again, bringing back the red, white, and blue color scheme, featuring an eagle with the dome of the Capitol building in its breast. This season, the Capitals wear red jerseys aimed at appreciating the outdoor roots of the sport.


Pittsburgh Penguins

The 1967 founding of the Penguins introduced the team with a blue, white, yellow, and black color scheme, featuring a scarved penguin against a yellow triangle background, which was built upon and updated to more prominently feature the team’s name in the 1968 version of the team’s logo. The yellow triangle serves as a reference to the Golden Triangle found in the city of Pittsburgh.  In 1971, the Penguins removed the team’s name to just feature the skating penguin against a yellow triangle background- which remained untouched until 1992. Between 1992 and 2002, the team used a variation of the penguin and yellow triangle, removing the skating penguin from the mix. However, in 2002, they brought back the skating penguin onto the logo and introduced the team’s current colors of gold, black, yellow, and white. For nearly the entirety of the team’s existence, except for the period between 1992 and 2002, the skating penguin has been a core part of the Penguin’s logo.


Dallas Stars

Previously the Minnesota North Stars, the Dallas Stars got their current branding after the move to Dallas in 1993. Even after this move, the team kept the same uniform design and general logo that the team had before the move south. The only addition was a version of the logo with the outline of the state of Texas behind it. In 1994, the team added the word “Dallas” to the logo. In 2013, a new logo was introduced that used silver instead of gold for star, and used a green to highlight the logo. The letter D remains in the center of the star, a reference to Dallas’s nickname- the Big D. The team is represented by victory green, silver, black, and white, and remains one of the more untouched NFL logos.


St. Louis Blues

Since St. Louis was awarded a NHL team in 1967, little has changed about the team’s logo design. The team takes its name from the rich history of the blues musical style in the area, and uses an artistic rendering of a blue note as the team’s logo. Significant changes to the team’s logo included adding red details and the team name in 1984, then removing the team name in 1998, and the team’s current representation in 1998, which removed the red outline and replaced it with a deeper blue and sharper feathers in the logo.


San Jose Sharks

With deep Pacific teal, burnt orange, black, and white serving to represent the team, the first logo of the 1991 Sharks portrayed a black shark biting through a hockey stick within a triangle and also displayed the team’s skating shark mascot. Their alternate logo showed a shark fin emerging from water, a logo they retained until 2007. Currently, the logo and the alternate logo remain very similar to their original incantation, simply cleaning up the design, adding orange coloring, and reflecting the advances in design to date. 


Nashville Predators

Nashville’s home to the den of a prehistoric saber-toothed tiger, considered to be one of the last of its kind before extinction, and one of only five discovered in North America. This is where the NHL team unveiled their logo in connection with this great predator in 1997. The first logo version used blue, orange, and silver as the main components, featuring the long front-tooth of the tiger. In 2011, the logo was updated to reflect blue, yellow, and white, keeping the original shape and design of the original logo. Alternate logos of the team have ranged from simply using the team’s initials to a version of showing the bones of the saber-toothed tiger, however, remaining relatively static in comparison to many teams.


Hershey announces partnership with USA Gymnastics and Olympic gold medalist Shannon Miller

hershey co-kiss-USAGym-PartnerHershey, PA / TSBX News / – The Hershey Company and its flagship brand, Hershey’s, today announced its two-year partnership with USA Gymnastics as the exclusive confectionery sponsor through 2017. Hershey also proudly welcomed Shannon Miller, the most decorated American gymnast in history and two-time Olympic gold medalist, to be a part of the Hershey family and serve as a brand ambassador through the Rio 2016 Olympic Games. The relationship with the Olympic sport’s U.S national governing body and the gymnastics legend is effective immediately.


As an official sponsor of USA Gymnastics, Hershey’s, America’s iconic chocolate bar, will bring moments of goodness and patriotic pride to consumers, athletes and fans while elevating the passion for the sport nationwide. Hershey’s will be the presenting sponsor of 2016 Pacific Rim Gymnastics Championships and serve as a key sponsor of the 2016 Kellogg’s Tour of Gymnastics Champions, conducted by USA Gymnastics following the 2016 Olympic Games.


Hershey’s is honored and proud to partner with USA Gymnastics and work with the legendary Shannon Miller and its all-star athletes to promote this beloved sport and connect with all the passionate fans across the country,” said Stacie Stauffer, Senior Brand Manager, Hershey’s. “Through our partnership, we will continue to celebrate our commitment to the sport, Team USA and the Olympic Movement.”


“We are proud to welcome the iconic Hershey brand to the USA Gymnastics partner family,” said Steve Penny, president of USA Gymnastics. “The Hershey Company will play an integral role in helping us connect with fans and bring them closer to the U.S. Gymnastics National Team while our athletes compete during the Countdown to Rio and beyond.”


7068Through the USA Gymnastics partnership, the Hershey’s brand will have the ability to continue to spread the news of their new campaign, “Hello Happy. Hello Hershey’s,” that debuted in early February 2016.  The new campaign will integrate Hershey’s partnerships with USA Gymnastics, Miller and the United States Olympic Committee through several special events, activities and media opportunities.


“Competing at the Olympic Games was a dream come true, and I am proud to have the opportunity to work with Hershey, a company that epitomizes the American dream,” said 7-time Olympic medalist and gymnastics icon Shannon Miller. “Together, we can spread a passion for the sport and celebrate our patriotic pride with athletes, fans and consumers around the country.”


The announcement builds off an exciting win: The Hershey Company has joined forces with the United States Olympic Committee, and will support the U.S. Olympic and Paralympic teams through the Rio 2016 Olympic Games, PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games. Through this partnership, The Hershey Company will serve as an official sponsor of Team USA.



Gillette Delivers an Early Contender For One of the Top Sports Commercials of 2016 With Dance Moves of NFL Offensive Linemen

Deleting the DefenseWe just released our picks for the top sports commercials of 2015 and already Gillette is stating it’s case to be included in the 2016 listing.

Ahead of Super Bowl 50, Gillette is celebrating the importance of protection and shielding by teaming up with select NFL offensive linemen, aka the players who tend to fly under the radar but protect the face of the team. It’s a little tongue and cheek, but Gillette’s message is clear. The commercials premiere concurrently with the launch of Gillette’s new Fusion ProShield.

To celebrate these unsung protectors, Gillette is giving them the chance to dance – literally – by showcasing their signature protection-inspired #ShieldMove dance. NFL O-Liners Rodger Saffold (St. Louis Rams), John Urschel (Baltimore Ravens), and Trent Williams (Washington Redskins) are inviting fans around the country to submit their very own dance on Twitter with the hashtag #ShieldMove all month long to receive some fun perks.