Hershey, PA / TSBX News / – The Hershey Company and its flagship brand, Hershey’s, today announced its two-year partnership with USA Gymnastics as the exclusive confectionery sponsor through 2017. Hershey also proudly welcomed Shannon Miller, the most decorated American gymnast in history and two-time Olympic gold medalist, to be a part of the Hershey family and serve as a brand ambassador through the Rio 2016 Olympic Games. The relationship with the Olympic sport’s U.S national governing body and the gymnastics legend is effective immediately.
As an official sponsor of USA Gymnastics, Hershey’s, America’s iconic chocolate bar, will bring moments of goodness and patriotic pride to consumers, athletes and fans while elevating the passion for the sport nationwide. Hershey’s will be the presenting sponsor of 2016 Pacific Rim Gymnastics Championships and serve as a key sponsor of the 2016 Kellogg’s Tour of Gymnastics Champions, conducted by USA Gymnastics following the 2016 Olympic Games.
“Hershey’s is honored and proud to partner with USA Gymnastics and work with the legendary Shannon Miller and its all-star athletes to promote this beloved sport and connect with all the passionate fans across the country,” said Stacie Stauffer, Senior Brand Manager, Hershey’s. “Through our partnership, we will continue to celebrate our commitment to the sport, Team USA and the Olympic Movement.”
“We are proud to welcome the iconic Hershey brand to the USA Gymnastics partner family,” said Steve Penny, president of USA Gymnastics. “The Hershey Company will play an integral role in helping us connect with fans and bring them closer to the U.S. Gymnastics National Team while our athletes compete during the Countdown to Rio and beyond.”
Through the USA Gymnastics partnership, the Hershey’s brand will have the ability to continue to spread the news of their new campaign, “Hello Happy. Hello Hershey’s,” that debuted in early February 2016. The new campaign will integrate Hershey’s partnerships with USA Gymnastics, Miller and the United States Olympic Committee through several special events, activities and media opportunities.
“Competing at the Olympic Games was a dream come true, and I am proud to have the opportunity to work with Hershey, a company that epitomizes the American dream,” said 7-time Olympic medalist and gymnastics icon Shannon Miller. “Together, we can spread a passion for the sport and celebrate our patriotic pride with athletes, fans and consumers around the country.”
The announcement builds off an exciting win: The Hershey Company has joined forces with the United States Olympic Committee, and will support the U.S. Olympic and Paralympic teams through the Rio 2016 Olympic Games, PyeongChang 2018 Olympic Winter Games and Tokyo 2020 Olympic Games. Through this partnership, The Hershey Company will serve as an official sponsor of Team USA.