With March Madness starting tonight, it seems obvious that we would look at two examples of teams using social media to fuel the engagement before the tournament. We’re looking at two 7-10 matchups, both featuring teams from the Atlantic 10 and the Big Ten. For Davidson vs. Iowa the Twitter accounts for each school started chatting right after the bracket was released on Sunday night. With VCU vs. Ohio State, the school’s mascots, Rodney and Brutus, began throwing jabs at each other on Tuesday afternoon.
Davidson vs. Iowa
After the Selection Show, the University of Iowa’s Twitter account reached out to Davidson to double check that Steph Curry was no longer eligible and thus wouldn’t be playing during Thursday’s game. Curry is currently dominated the NBA and is one of the league’s youngest and brightest stars. He led Davidson to a famous deep run in the NCAA Tournament in 2008.
Something like this only works with two strong managers are monitoring the school’s social media accounts. Without two parties that want to dance (pun intended), this fun conversation would never have happened. This conversation isn’t even happening between the athletic departments but rather the main university accounts.
Here’s how the exchange went down… with a cameo from a very happy NBA team:
Then the Golden State Warriors chimed in!
VCU vs. Ohio State
Mascots finally got a voice thanks to Twitter and they’ve never looked back. Earlier today, Rodney the Ram poked some fun at Brutus Buckeye who was an eager participant in a little Twitter throwdown. Social media has given mascots a whole new universe to communicate with fans. Before Facebook created pages, mascot profiles were fertile ground for mascots to communicate directly with fans. Twitter has taken over as the leading force behind mascot-human conversation and, more often than not, conversations between each other as well. In this conversation, Rodney is not impressed with Brutus’ mechanical bull riding skills, and makes the comparison between the bull and the ram. Brutus quickly responds that not only did he last 30 seconds, but he knows a thing or two about winning championships.
And then the PBR chimed in!
Not only are these two conversations great examples of successful interactions between universities on Twitter, but they are also great examples of relevant third party accounts (Warriors and PBR) jumping into the conversation, adding value, and increase the reach and readership of the tweets.