Fan Engagement Fuels Discussions in Kansas City This Week

Q1Sports2015Fan engagement is a hot topic in sports business. Perhaps it should not be a surprise that on the eve of the Q1Sports Fan Engagement Conference the New York Times published an article titled Every Second Counts in Bid to Keep Sports Fans on fan engagement and retention. In an age of almost unlimited sports to choose from and unlimited options vying for consumers attention and disposable income, it’s important to understand the value of not only creating new fans but engaging with current fans too.

After all, professional sports wouldn’t exist without the fans.

The Q1 Sports Fan Engagement Forum kicks back up tomorrow for it’s second year in Kansas City. Those unable to attend to the two day conference can follow along on Twitter with the hashtag #q1sfe15. Conference panelist Lauren Tee has also compiled a Twitter list of attendees to make following the conference easier.

Below are a few key stats compiled by Q1Sports from last year’s inaugural conference:


 

Follow all the discussions throughout the forum with @TSBX, @Q1Sports, and #q1sfe15.

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HawksFanTakeover

Hawks Now 3-0 During #HawksFanTakeover

The Atlanta Hawks held their third #HawksFanTakeover last night as the Hawks defeated the Miami Heat 93-91. The Hawks won their first #HawksFanTakeover on Nov. 25 when Atlanta beat the Washington Wizards. The  Hawks then defeated the Celtics on Jan. 14 when the hashtag trended nationally. During #HawksFanTakeover, the Hawks account can only retweet fan tweets through the duration of the game.

 




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The Hawks have been the toast of the NBA this season not just on the court, but on social media as well. They’ve used social media to engage with fans throughout the season through various promotions and platforms including Twitter, Vine, Facebook, Tinder, and Spotify.

Earlier this year, the Hawks added a W to their Twitter handle with each win during their win streak. They also had a #SwipeRight Night for single Hawks fans looking to mingle, and thanked their fans through a playlist on Spotify.

This fan paid homage to two promotions at once:


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B7MMYchCIAA1pYQ

College Football Playoff’s Biggest Social Media Brand Engagement Winner Was A Roll of Tape

Sporting events have become the breeding ground for great social media brand campaigns. A unique and defined social media strategy can help insert a brand into the conversation of the game without spending millions of dollars to sponsor the event. The inaugural College Football Playoff Championship garnered record-setting viewership on ESPN and provided a platform for global and niche brands to shine on social media.

Duck Brand has licenses with the University of Oregon and The Ohio State University to create college logo duct tape. Duck Brand leveraged their relationship to retell the biggest plays of the College Football Playoff Championship Game in real-time through 6-second Vine clips. The clips used Duck Brand Duct Tape as props for everything from the two teams to the football and the referees.

The campaign was similar to a promotion Dunkin Donuts ran throughout Monday Night Football in 2013 in which they used coffee cups and donut holes to recreate scenes from the games.

Videos were created with Vine and shared on Twitter. The Vines gave Duck Brand numerous opportunities to highlight Oregon’s and Ohio State’s duct tape. Engagement did not extended to Duck Brand’s Facebook page.
 







 



 



 

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SwipeRightNight

Why The Atlanta Hawks Should Move Full Steam Ahead With Tinder Night And Own It

SRNHawksOkay, so it’s a little unconventional but Bill Veeck would’ve loved it. On Wednesday, the Atlanta Hawks are hosting “Swipe Right Night.” Aside from a few social media posts and a link to buy tickets on the Hawks’ homepage, we don’t know a lot about how the promotion will work. All we do know is that for $15, a fan can buy a ticket to the game and receive a $10 food and beverage credit. According to Statista.com, that’s enough for a free hot dog and a soft drink. Sound like a lovely date for any new couple.

[Update 1/6: New Press Release reveals more information]

Many people on Twitter and in blogs have made fun of Swipe Right Night, but this isn’t a bad idea. The Hawks should just fully own the night and live it up large. If they’re going to host a promotion for a “dating” app, then the entire theme of the evening should be centered around dating and relationship.

Here are a few more sponsors and promotions we think the Hawks should bring in ahead of Wednesday’s game:

The Kay Jewelers Kyle Korver Kissing Both
Is Kyle Korver married? Lets assume he’s now for this promotion. Since “Every Kiss Begins With Kay,” it’s only appropriate that if the Hawks win, Kyle “Double-K” Korver has to set up a kissing booth outside Philips Arena to greet fans as they exit the game. The only question remains, if the game is close down the stretch, will Hawks fans want Korver taking the final shot?

The Snapchat Kiss Cam
This has to happen. The Kiss Cam is a staple promotion at any worthwhile sporting event. Even people who hate the wave, love the Kiss Cam. That is, unless they’re caught on camera. Also, the Hawks should try to recreate this awkward moment from Syracuse back in 2010 (skip to :34).

Free wifi, sponsored by Blue Nile
Want to log into Facebook during the game? Don’t have a lot of data left on your mobile plan? Not a problem! Log into Blue Nile’s free wifi. If you’re single, male, between the ages of 18-106, and have had a least one friend get engaged in the last 12 months, you’ve definitely seen Blue Nile’s sponsored posts on Facebook.

Monster.com Seat Upgrade of the Game
Guys, lets be honest, you aren’t always telling the truth about yourselves on social media dating apps. You’ve already implied you make more money than you really do, so why not get a free seat upgrade to make it look like you actually earn as much you spend at RED, Philips Arena’s first sit-down dining restaurant. Once the lies catch up with you, you’ll finally want to find a new job. Start your search at Monster.com.

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PanthersJourney

The Carolina Panthers Found A Unique Way To Engage With Fans During Their Wild Card Game

The Carolina Panthers defeated the Arizona Cardinals 27-16 yesterday in the first game of NFL Wild Card Weekend. While most teams now live tweet updates during their games, the @Panthers Twitter account was especially active yesterday, giving some fans an opportunity to see their tweets posted to a much larger audience.

Throughout the game, the Panthers found fans who were posting about the team on Twitter and turned their tweets into stylish graphics, then tweeted them from the @Panthers account. In the two examples below, @mattaylward has 4,800 followers and @mahriahlee has 63 followers. The @Panthers have 382,000 followers.



 

Big plays, scoring drivers, and other updates were also highlighted with graphics:





Oh hey there Bojangles sponsorship.

While they weren’t converted into graphics, the Panthers received several celebrity tweets of encouragement include one from Stephen Curry which linked to his Instagram account.

In addition to live tweeting during the game, the Panthers have an extensive social media hub on their website which is worth checking out. The page includes recent updates and links to their social accounts on Facebook, Twitter, Google+, Pinterest, Instagram, and Foursquare.

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