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College Football Playoff’s Biggest Social Media Brand Engagement Winner Was A Roll of Tape

Sporting events have become the breeding ground for great social media brand campaigns. A unique and defined social media strategy can help insert a brand into the conversation of the game without spending millions of dollars to sponsor the event. The inaugural College Football Playoff Championship garnered record-setting viewership on ESPN and provided a platform for global and niche brands to shine on social media.

Duck Brand has licenses with the University of Oregon and The Ohio State University to create college logo duct tape. Duck Brand leveraged their relationship to retell the biggest plays of the College Football Playoff Championship Game in real-time through 6-second Vine clips. The clips used Duck Brand Duct Tape as props for everything from the two teams to the football and the referees.

The campaign was similar to a promotion Dunkin Donuts ran throughout Monday Night Football in 2013 in which they used coffee cups and donut holes to recreate scenes from the games.

Videos were created with Vine and shared on Twitter. The Vines gave Duck Brand numerous opportunities to highlight Oregon’s and Ohio State’s duct tape. Engagement did not extended to Duck Brand’s Facebook page.
 







 



 



 

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SwipeRightNight

Why The Atlanta Hawks Should Move Full Steam Ahead With Tinder Night And Own It

SRNHawksOkay, so it’s a little unconventional but Bill Veeck would’ve loved it. On Wednesday, the Atlanta Hawks are hosting “Swipe Right Night.” Aside from a few social media posts and a link to buy tickets on the Hawks’ homepage, we don’t know a lot about how the promotion will work. All we do know is that for $15, a fan can buy a ticket to the game and receive a $10 food and beverage credit. According to Statista.com, that’s enough for a free hot dog and a soft drink. Sound like a lovely date for any new couple.

[Update 1/6: New Press Release reveals more information]

Many people on Twitter and in blogs have made fun of Swipe Right Night, but this isn’t a bad idea. The Hawks should just fully own the night and live it up large. If they’re going to host a promotion for a “dating” app, then the entire theme of the evening should be centered around dating and relationship.

Here are a few more sponsors and promotions we think the Hawks should bring in ahead of Wednesday’s game:

The Kay Jewelers Kyle Korver Kissing Both
Is Kyle Korver married? Lets assume he’s now for this promotion. Since “Every Kiss Begins With Kay,” it’s only appropriate that if the Hawks win, Kyle “Double-K” Korver has to set up a kissing booth outside Philips Arena to greet fans as they exit the game. The only question remains, if the game is close down the stretch, will Hawks fans want Korver taking the final shot?

The Snapchat Kiss Cam
This has to happen. The Kiss Cam is a staple promotion at any worthwhile sporting event. Even people who hate the wave, love the Kiss Cam. That is, unless they’re caught on camera. Also, the Hawks should try to recreate this awkward moment from Syracuse back in 2010 (skip to :34).

Free wifi, sponsored by Blue Nile
Want to log into Facebook during the game? Don’t have a lot of data left on your mobile plan? Not a problem! Log into Blue Nile’s free wifi. If you’re single, male, between the ages of 18-106, and have had a least one friend get engaged in the last 12 months, you’ve definitely seen Blue Nile’s sponsored posts on Facebook.

Monster.com Seat Upgrade of the Game
Guys, lets be honest, you aren’t always telling the truth about yourselves on social media dating apps. You’ve already implied you make more money than you really do, so why not get a free seat upgrade to make it look like you actually earn as much you spend at RED, Philips Arena’s first sit-down dining restaurant. Once the lies catch up with you, you’ll finally want to find a new job. Start your search at Monster.com.

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PanthersJourney

The Carolina Panthers Found A Unique Way To Engage With Fans During Their Wild Card Game

The Carolina Panthers defeated the Arizona Cardinals 27-16 yesterday in the first game of NFL Wild Card Weekend. While most teams now live tweet updates during their games, the @Panthers Twitter account was especially active yesterday, giving some fans an opportunity to see their tweets posted to a much larger audience.

Throughout the game, the Panthers found fans who were posting about the team on Twitter and turned their tweets into stylish graphics, then tweeted them from the @Panthers account. In the two examples below, @mattaylward has 4,800 followers and @mahriahlee has 63 followers. The @Panthers have 382,000 followers.



 

Big plays, scoring drivers, and other updates were also highlighted with graphics:





Oh hey there Bojangles sponsorship.

While they weren’t converted into graphics, the Panthers received several celebrity tweets of encouragement include one from Stephen Curry which linked to his Instagram account.

In addition to live tweeting during the game, the Panthers have an extensive social media hub on their website which is worth checking out. The page includes recent updates and links to their social accounts on Facebook, Twitter, Google+, Pinterest, Instagram, and Foursquare.

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The 1st Tweet By Each Team After Selecting Their First Round NFL Draft Pick

2014NFLDraftThe post is pretty self explanatory. We compiled the first tweet by each team after they made their first round selections. The first two picks, made by the Texans and Rams respectively, synced their tweets with the pick selection announcement made by commissioner Roger Goodell. Scroll down to see the first tweets of all 32 selections.

1. Houston Texans: Jadeveon Clowney


2. St. Louis Rams: Greg Robinson


3. Jacksonville Jaguars: Blake Bortles


4. Buffalo Bills via trade with Cleveland Browns: Sammy Watkins


5. Oakland Raiders: Khalil Mack
The Raiders deleted their first tweet after picking Khalil Mack. The quote below was the original tweet and did not include a picture.


The first tweet that now appears on the Raiders timeline is:


6. Atlanta Falcons: Jake Matthews


7. Tampa Bay Buccaneers: Mike Evans


8. Cleveland Browns via trade with Minnesota Vikings: Justin Gilbert


9. Minnesota Vikings via trade with Cleveland Browns: Anthony Barr


10. Detroit Lions: Eric Ebron


11. Tennessee Titans: Taylor Lewan


12. New York Giants: Odell Beckham Jr.


13. St. Louis Rams: Aaron Donald


14. Chicago Bears: Kyle Fuller


15. Pittsburgh Steelers: Ryan Shazier


16. Dallas Cowboys: Zack Martin


17. Baltimore Ravens: C.J. Mosley


18. New York Jets: Calvin Pryor


19. Miami Dolphins: Ja’Wuan James


20. New Orleans Saints via trade with Arizona Cardinals: Brandin Cooks


21. Green Bay Packers: Ha Ha Clinton-Dix


22. Cleveland Browns via trade with Philadelphia Eagles: Johnny Manziel
The Browns deleted their first tweet after picking Johnny Manziel. The quote below was the original tweet and did not include a picture.


The first tweet that now appears on the Browns timeline is:


23. Kansas City Chiefs: Dee Ford


24. Cincinnati Bengals: Darqueze Dennard


25. San Diego Chargers: Jason Verrett


26. Philadelphia Eagles via trade with Cleveland Browns: Marcus Smith


27. Arizona Cardinals via trade with New Orleans Saints: Deone Bucannon


28. Carolina Panthers: Kelvin Benjamin


29. New England Patriots: Dominique Easley


30. San Francisco 49ers: Jimmie Ward


31. Denver Broncos: Bradley Roby


32. Minnesota Vikings via trade with Seattle Seahawks: Teddy Bridgewater


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NCAA Men’s Hockey Teams Up With John Buccigross To Reveal Top Seeds In Tournament Before Selection Show

2014 Frozen FourThe NCAA found a fun and unique way to unveil the top four seeds for the upcoming NCAA Men’s Hockey Tournament. The Selection Show airs on ESPNU at 12pm ET today, but the NCAA teamed up with John Buccigross to reveal the top four seeds and the regions of the bracket in which they’ll be playing before the show begins. At 11am ET, @NCAAIceHockey announced the overall #1 seeds in alphabetical order. After the seeds were announced @Buccigross revealed the order and the location of the seeds. The integration with Twitter won’t detract fans from watching the Selection Show as the rest of the field still needs to be announced including the bubble teams and the the opponents of the top seeds.

Here’s how it all went down on Twitter…

Then Buccigross proceeded to announce the top four seeds by ranking and their region.

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