Okay, so it’s a little unconventional but Bill Veeck would’ve loved it. On Wednesday, the Atlanta Hawks are hosting “Swipe Right Night.” Aside from a few social media posts and a link to buy tickets on the Hawks’ homepage, we don’t know a lot about how the promotion will work. All we do know is that for $15, a fan can buy a ticket to the game and receive a $10 food and beverage credit. According to Statista.com, that’s enough for a free hot dog and a soft drink. Sound like a lovely date for any new couple.
[Update 1/6: New Press Release reveals more information]
Many people on Twitter and in blogs have made fun of Swipe Right Night, but this isn’t a bad idea. The Hawks should just fully own the night and live it up large. If they’re going to host a promotion for a “dating” app, then the entire theme of the evening should be centered around dating and relationship.
Here are a few more sponsors and promotions we think the Hawks should bring in ahead of Wednesday’s game:
The Kay Jewelers Kyle Korver Kissing Both
Is Kyle Korver married? Lets assume he’s now for this promotion. Since “Every Kiss Begins With Kay,” it’s only appropriate that if the Hawks win, Kyle “Double-K” Korver has to set up a kissing booth outside Philips Arena to greet fans as they exit the game. The only question remains, if the game is close down the stretch, will Hawks fans want Korver taking the final shot?
The Snapchat Kiss Cam
This has to happen. The Kiss Cam is a staple promotion at any worthwhile sporting event. Even people who hate the wave, love the Kiss Cam. That is, unless they’re caught on camera. Also, the Hawks should try to recreate this awkward moment from Syracuse back in 2010 (skip to :34).
Free wifi, sponsored by Blue Nile
Want to log into Facebook during the game? Don’t have a lot of data left on your mobile plan? Not a problem! Log into Blue Nile’s free wifi. If you’re single, male, between the ages of 18-106, and have had a least one friend get engaged in the last 12 months, you’ve definitely seen Blue Nile’s sponsored posts on Facebook.
Monster.com Seat Upgrade of the Game
Guys, lets be honest, you aren’t always telling the truth about yourselves on social media dating apps. You’ve already implied you make more money than you really do, so why not get a free seat upgrade to make it look like you actually earn as much you spend at RED, Philips Arena’s first sit-down dining restaurant. Once the lies catch up with you, you’ll finally want to find a new job. Start your search at Monster.com.