Sponsors Line Up For 50th Head Of The Charles Regatta

A staple on the New England calendar, the Head of the Charles Regatta (HOCR) will celebrate its 50th rowing this fall.  The 2014 event is scheduled for the weekend of October 18 & 19 and features new sponsor Victorinox Swiss Army.

Victorinox VSA_Logo“We are delighted to welcome Victorinox Swiss Army into the Head Of The Charles family, especially in our milestone year,” said HOCR Executive Director Fred Schoch.  “The Regatta is a cherished Boston tradition, and our partnership with a storied brand such as Victorinox will only enhance the historic nature of this event.”

The world’s largest and most prestigious regatta was established in 1965 and continues to bring the best crew teams to Boston’s Charles River for the ultimate two-day rowing competition along the three-mile course.  With the race’s bi-centennial expected to attract 11,000 world-class rowing competitors and over 400,000 spectators, Victorinox will use this opportunity to bring awareness to its enhanced collection.  The plan: create pop-up retail shops at the HOCR Rowing & Fitness Expo, with special offers on personalized Swiss Army knives, wrist watches, luggage and fragrances.  The company, known primarily for its iconic pocket knives and cutlery, looks to change its image as it has been named the “official timepiece and travel gear sponsor.”  This comes at an opportune time as Victorinox Swiss Army celebrates its own 130th anniversary.

The presenting sponsor of this year’s Head of the Charles Regatta is BNY Mellon.  Other current sponsors on the line-up include data storage giant EMC Corp., and luxury brands Brooks Brothers, Land Rover, New Balance, and Sperry Topsider.

Planned commemorative events include a 50th Anniversary Gala Dinner, a documentary showcase, and a historical exhibit.  The Regatta will run on both Saturday and Sunday from 8AM – 5PM, and admission is free.

To learn more about the Head of the Charles and the full event line-up, check out the official website and follow HOCR on Twitter and Facebook.


(Photo: hocr.tumblr.com)

Maccabi Tel Aviv Celebration

5 More Questions With Rayde Luis Baez, Senior Manager of Marketing Partnerships at Euroleague Basketball

Last fall we caught up with Rayde Luis Baez, Senior Manager of Marketing Partnerships at Euroleague Basketball, and asked him a few questions about the 2013 Turkish Airlines Euroleague Basketball season. Maccabi Tel Aviv won the Turkish Airlines Euroleague Championship last year. A year later, we checked in with Rayde again and asked him about the Euroleague Basketball World Tour, the FIBA World Championships, and the upcoming Euroleague Basketball season.

TSBX: The World Tour started last week and runs through early October. What makes this year’s series of games so special?
RLB: This year’s tour is the most comprehensive and far reaching tour so far. Multiple teams in multiple markets are participating across the globe which reinforces the notion that Euroleague Basketball, and its participating clubs, are high in interest and appeal.

TSBX: Can you explain a bit of the background of the World Tour? How are teams chosen to participate?
RLB: The process is a joint one with the interested teams and their availability according to their planning. We also consider the input of the different event promoters, resulting in a weighted model between opportunity and market demand.

Euroleague Basketball World Tour

TSBX: How are some of the Euroleague’s biggest sponsors capitalizing on the World Tour?
RLB: The World Tour has it’s own partners contracted from the event’s promoters. There were the Euroleague and its teams brands are, there are our Global Sponsors. Our Global Sponsors have access to activate locally around the event as but we protect the different local categories from the promoter. Just this past week Turkish Airlines and New Era Cap were present at the Intercontinental Cup in Rio de Janeiro.

TSBX: Has the FIBA World Championships helped to increase popularity during the off season?
RLB: Undoubtedly major international tournaments uplift the appeal of the sport across the board. From USA to Philippines, through Angola or the Dominican Republic, I think that basketball is in better shape now that before the summer started.

TSBX: Shifting gears, the Turkish Airlines Euroleague Qualifying Rounds have already ended and the final spot in the 2014-2015 regular season has been awarded. What can we expect both on and off the court during the upcoming season?
RLB: The Qualifying Round is the first big event of the season, as the hopes and wishes from 8 fan bases and teams battle off for a coveted place in the Turkish Airlines Euroleague season. This year’s winner is Russian side, Unics Kazan, becoming the 3rd Russian team for the season and the 24th and final team. Now we can say that we’re ready to rock! The season kicks off October 15th!

DoubleTree Hilton’s Cookie Care Campaign Celebrates Wrigley’s 100th Anniversary

People of Chicago: prepare yourselves.  Today, the mouth-watering aroma of freshly baked chocolate chip cookies will replace the familiar smell of deep dish pizza wafting through the Windy City.

Thanks to DoubleTree by Hilton’s Cookie Care campaign, 10,000 delicious cookies will be distributed to fans in celebration of Wrigley Field’s centennial.  The giveaway project, which launched last month in New York City, was started to celebrate the milestone of more than 300 million warm cookies greeting hotel guests at check-in for over 25 years.  The cookie trail has reached many cities, including Los Angeles, Philadelphia, and most recently honored Boston Strong at Monday’s 118th Boston Marathon.

If you will be in Chicago today: head over to Sheil Park near Wrigley Field – the Cookie Care team will be out there from 12:00 – 2:00PM!  There, you will receive two cookies – one to keep and one to share with a friend, family member, or loved one.

Nowhere near Chicago?  Visit www.cookiecare.com and tweet #CookieCare for your chance to win instant prizes and DoubleTree hotel stays.  Share your ideas on how you would make the most of Cookie Care in your community, and your city could be chosen for a delicious surprise!    

Check out DoubleTree by Hilton on Twitter and Facebook to learn more about the Cookie Care campaign. Below are a few pictures from the Cookie Care team in New York last month.



Michael Landsberg’s Passion Burst Through as Keynote Speaker at the 2014 Sports Industry Conference

On March 12th, 2014, Michael Landsberg spoke at the annual Sports Industry Conference, hosted by UTSB. This is a semi-recap of his keynote. A review of the panels can be found here.

Love him or hate him, Michael Landsberg is one of the most well-known sports broadcasters on Canadian television. Captivating audiences for 17 years, his show, Off the Record, has become the longest-running sports talk show in Canada.

However, it wasn’t an easy road. Born and raised in Toronto to a Jewish family, Landsberg felt an immense amount of pressure to go the same route that the rest of his family did: to become a lawyer, a doctor, or an accountant, even though none of those things spoke to him. The pressure wasn’t directly from his family, though. Instead, it was really pressure that he put on himself – he didn’t know anything else, and it was what everyone else was doing.

Landsberg first attended the University of Toronto in 1977, but you won’t see him on any alumni lists. In his third year, while parking his mother’s power blue Mustang before an exam, he came to a realization that what he was about to do was insane. “I’m going to fail this exam, so why should I go inside to get told by someone that I’m a failure?”

It was at that moment when Landsberg made the decision to join UofT radio. Without much of a choice, Landsberg decided to chase his impossible dream of becoming a sports broadcaster.

It’s always a profound moment when you first do something that you love. In Landsberg’s case, it was the simple action of pressing a button.

The red light turned on. And he spoke. An exhilarating feeling that he’d never felt before crashed across his body. He wanted more.

With that, his impossible dream became possible. The next day, he applied to Ryerson’s Radio and Television program and was accepted.

When you’re passionate about something, you never feel like it’s work. You do it because you love it, not because you feel like you have to. Landsberg had bundles of passion waiting to explode, and turned it into a very successful career.

When Michael Landsberg first shared his depression, it wasn’t just so that people would know about it; it was so that he could help others who were suffering from the same thing that he was going through.

But by all rights, just admitting that you are sick doesn’t mean the world stops. While it may mean the world to you, to the rest of the world, your illness may just be trivia. That’s why Landsberg made it his mission to let people know that mental health awareness was a legitimate concern.

He doesn’t want you to call him brave for speaking about his experiences, though. For him, it’s the easiest thing to do. He knows that by speaking, he can change lives – even if only one life is changed for the better.

Depression is a serious illness that millions of people around the world suffer from, and yet there is still a stigma that is glued onto it.It’s a mental illness rather than a physical one. It’s rare that you’d ever get someone so blatantly open about it that it’s as obvious as most physical illnesses.

But depression doesn’t necessarily equate to being suicidal. Instead, it’s an illness where you just don’t want to be anything, when you feel a general lifelessness. And some people are incredibly good at hiding this and putting on a “mask.”

Michael Landsberg is a great example of this. Great entertainers can do this – Freddie Mercury, one of the greatest frontmen in rock history, was known to be quiet and reserved when he was off the stage. But it delves deeper than this. It’s not just on stage when Landsberg had to put on this mask, but for most of his days too. Nobody notices that you’re sick, and nobody will unless you tell them. On these days, Landsberg didn’t want to be social, and only kept his thoughts to himself.

But he put on the mask and trucked on.

For someone without mental illnesses, it’s difficult to understand what a person suffering from depression is going through. They’re two completely different worlds, and though a “healthy” mind might not be all rainbows and butterflies, it is a radically different universe than the one that someone suffering from depression is living in. Some people without depression may just speak from their perspective: they may tell their friend to “get out of bed” or “go outside,” but it’s really not that simple for someone with depression. As Landsberg says, “It makes just as much sense as telling someone with pneumonia to get out of bed or go outside.”

Landsberg has wise words for people suffering from mental illnesses: “Educate yourself about your illness, because knowledge is power… You need to accept that it’s not a weakness, it’s an illness.”

To help Landsberg’s cause, use the hashtag #sicknotweak.

NCAA Men’s Hockey Teams Up With John Buccigross To Reveal Top Seeds In Tournament Before Selection Show

2014 Frozen FourThe NCAA found a fun and unique way to unveil the top four seeds for the upcoming NCAA Men’s Hockey Tournament. The Selection Show airs on ESPNU at 12pm ET today, but the NCAA teamed up with John Buccigross to reveal the top four seeds and the regions of the bracket in which they’ll be playing before the show begins. At 11am ET, @NCAAIceHockey announced the overall #1 seeds in alphabetical order. After the seeds were announced @Buccigross revealed the order and the location of the seeds. The integration with Twitter won’t detract fans from watching the Selection Show as the rest of the field still needs to be announced including the bubble teams and the the opponents of the top seeds.

Here’s how it all went down on Twitter…

Then Buccigross proceeded to announce the top four seeds by ranking and their region.