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Chip Kelly Shines As New Tostitos Spokesman

Tostitos recently became the Official Chip of the NFL and there’s a certain head coach in Philadelphia who is not too pleased with the news. In a new series of :15 vignettes, Chip Kelly takes on Tostitos in a battle for “Official Chip.”

Philadelphia punter Donnie Jones and tight end Zach Ertz make cameo appearances in the vignettes.

Below is a series of behind the scenes pictures from Chip Kelly’s photo shoot with Tostitos.

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Tostitos is calling on fans to watch all of the video shorts and share their favorite using #OfficialChip. The choice of the #OfficialChip hashtag is an interesting one as @OfficialChip is the Twitter handle of Chipmunk, a rapper in London.

Check all ten of the video shorts below:

The digital series will, according to Tostitos, “culminate with a larger than life footprint at Super Bowl Central.” According to MediaPost, Tostitos will be included in Frito-Lay’s activation spanning two city block.

Tostitos will be using social to promote the videos during the Super Bowl festivities. The Frito-Lay brand will also be taking over two city blocks, dubbed “Tostitos Party Blvd.,” in the downtown Phoenix area that has been designated Super Bowl Central.”

During Super Bowl Week, check out TSBX’s Super Bowl XLIX Pinterest Board for photos from throughout Phoenix and Super Bowl Central.


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DoubleTree Hilton Celebrates Wrigley’s 100th Anniversary With Free Cookies Throughout Chicago

Yesterday, DoubleTree Hilton’s #CookieCare street team handed out 10,000 cookies to celebrate the 100th anniversary of Wrigley Field. The campaign celebrates the milestone of more than 300 million warm cookies greeting hotel guests at check-in for over 25 years. Before stopping in Chicago, the #CookieCare street team was also in New York, Philadelphia, and Boston.

Here are a few highlights from the Chicago event:

  • 10,000 cookies were distributed to Cubs fans, tourists and locals all around Wrigleyville and downtown Chicago
  • Cookies were shared with Lakeview Pantry, a local charity partner of DoubleTree by Hilton Magnificent Mile
  • The Cookie Care street team was comprised of DoubleTree by Hilton members.
  • Five surprise #CookieCare deliveries to downtown businesses including: 360i, U.S. Bank, Young & Rubicam Midwest, City of Opera and the American Institute of Research.

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    DoubleTree Hilton’s Cookie Care Campaign Celebrates Wrigley’s 100th Anniversary

    People of Chicago: prepare yourselves.  Today, the mouth-watering aroma of freshly baked chocolate chip cookies will replace the familiar smell of deep dish pizza wafting through the Windy City.

    Thanks to DoubleTree by Hilton’s Cookie Care campaign, 10,000 delicious cookies will be distributed to fans in celebration of Wrigley Field’s centennial.  The giveaway project, which launched last month in New York City, was started to celebrate the milestone of more than 300 million warm cookies greeting hotel guests at check-in for over 25 years.  The cookie trail has reached many cities, including Los Angeles, Philadelphia, and most recently honored Boston Strong at Monday’s 118th Boston Marathon.

    If you will be in Chicago today: head over to Sheil Park near Wrigley Field – the Cookie Care team will be out there from 12:00 – 2:00PM!  There, you will receive two cookies – one to keep and one to share with a friend, family member, or loved one.

    Nowhere near Chicago?  Visit www.cookiecare.com and tweet #CookieCare for your chance to win instant prizes and DoubleTree hotel stays.  Share your ideas on how you would make the most of Cookie Care in your community, and your city could be chosen for a delicious surprise!    

    Check out DoubleTree by Hilton on Twitter and Facebook to learn more about the Cookie Care campaign. Below are a few pictures from the Cookie Care team in New York last month.



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    Think the Atlantic 10 is a Mid Major? Think Again [Video] #WhoWantsNext

    Scoreboards don’t lie.

    The A-10 launched a new national branding campaign yesterday called “Who Wants Next” which tipped off yesterday at WhoWantsNext.com.

    According to the press release, the Who Wants Next campaign uses all of the A-10’s media partners and social media platforms to leverage the conference’s basketball-centric identity and communicate its members’ core values of winning, success, leadership, community service and academic excellence.

    WhoWantsNextWhoWantsNext.com was created by 160over90 as a unique microsite for the campaign and it tells the story of the A-10’s new #WhoWantsNext identity. The site includes a two minute video, a scoreboard of every victory an Atlantic 10 member institution has had over a major college conference team this season, and three paragraphs of unapologetic copy about the A-10’s dominance.

    Slam poet and verbal stylist Saul Williams was recruited for the video’s voiceover and the music was scored by rjd2, whose 10-year recording credits include AMC’s ‘Mad Men’ theme.

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    The Puppies are the Cutest Fan Experience of the Week


    This was easily one of our favorite events of the week. In honor of the 10th anniversary of Puppy Bowl, Animal Planet brought the Puppy Bowl Experience to New York City.

    Walk through the halls of Discovery Times Square and you escape into a world where puppies rule the world. Fans who entered the experience were able to walk through the Puppy Bowl Hall of Fame, watch dogs on a replica Puppy Bowl X field, play games in the tail-gate area, create customized dog tags, and get a doggie smooch at the kissing booth.

    The interactive tail-gate area allowed for additional sponsor integrations including Bissell’s paper football toss, Geico’s sportsdesk, and Twizzlers’ ladder game.

    Neither Animal Planet nor Puppy Bowl X are affiliated with the Super Bowl, so there was a lot of “big game” verbiage which is common among unofficial advertisers.

    Puppy Bowl X returns to Animal Planet in a “championship battle for cuteness and barking rights.” This year, all six airings of Puppy Bowl X will surprise viewers with new fan interaction elements within the show. Complete with brand new features including interactive fan voting for this year’s MVP (Most Valuable Puppy) and an online Fantasy Puppy League available on AnimalPlanet.com, super fans will also be treated to live scoring updates and countdowns of the most memorable moments and players from the history of Puppy Bowl. Fans also have a chance to see themselves and their dogs on air by sharing Instgram photos of themselves watching Puppy Bowl X using #PuppyBowl.

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