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2012 Super Bowl Commercials Preview

TSBX — Wed, 01 Feb 2012 01:48:37 +0000

From an advertising perspective, the Super Bowl is one of the most fascinating properties. Viewers watch the commercials just as attentively as they watch the game if not more attentively. No one wants to be the person at work/school/PTO meeting the next day who missed the hilariously cute baby commercial or the completely unoriginal talking animal commercial. For some people, the commercials are more important than the game.

That’s why there are whole website and landing pages devoted to Super Bowl commercials before the game even airs on NBC this weekend. Since these websites focus solely on the Super Bowl commercials, we felt it was unnecessary to devote one of our own blog post to highlighting all the commercials. They do a much better job than we could.

Therefore, below is a list of websites covering the commercials. We encourage you to look around and watch at your leisure. This way, when the 2nd quarter rolls around on Sunday, you can better spend your time finding last-minute prop bets on your smartphone.

Editor’s Note: We’ll add more sites throughout the week. Please add your favorites in the comment section below. Thanks!

Super Bowl Commercials

Provides a bunch of videos as well as
paragraph-length analysis of each commercial.

Hulu AdZone

Just the commercials and nothing more.
Commercials play continuously so you don’t
even need to move your mouse.

Superbowl-ads.com

A blog-site devoted to the commercials.
They have over 30 commercial-related blog
posts in just the last five days!

Super Bowl Ads for Geeks

To no one’s surprise, this site offers the
most in-depth analysis of each commercial.

AccuScore Launches Free Sports Forecasting App

TSBX — Fri, 11 Nov 2011 12:59:21 +0000

AccuScore, a leading sports forecasting company, has launched a free AccuScore App for iPhone, iPad and iPod Touch. AccuScore is used by many top sports media companies including ESPN, CBS Sports, Yahoo! Sports, Sporting News and The Wall Street Journal. The AccuScore App brings all of their information to the mobile platform with its new App. The AccuScore App offers forecasts for NFL, MLB, NCAA, College Football & Basketball, NHL and NBA games.

Included in the free app are the forecasted winner, winning percentage for each team, forecasted player statistics, real-time alerts and one free tip per day that projects margin of victory, total points scored in the game and who will win.

Additionally, the AccuScore App includes FanConnect, which connects users with fans of all teams in all sports, via team lounges. Users can chat, compare notes and forecasts, share, heckle, and more. In-app purchases unlock further details for those who need even more information on their respective games.

The AccuScore App was developed in partnership with The APP Company, a leading mobile software developer and maker of numerous iPhone, iPad and Android apps.

TSBX Releases Fall 2011 Issue

TSBX — Fri, 04 Nov 2011 04:52:43 +0000

The Sports Business Exchange is excited to release the Fall 2011 issue. All articles have been written by young sports business professionals.

Topics in the Fall 2011 Issue:

(Scroll down to read the issue)

Perspective From 35,000 Feet Above:
Why Steve Jobs was Important to Young Entrepreneurs
By Joshua Duboff, Founder

Introducing: “KAEO Startups”
An overview of the new feature.

KAEO Startups: Crowd Seats
Daily deals website for tickets to sporting events.

KAEO Startups: Massachusetts Soldiers Legacy Fund
Non-profit to support the education of children who lost a parent in Operations Enduring and Iraqi Freedom

Making a Marketing Paradigm Shift Within Your Athletic Department
By Adam Schemm

Cheerleading May Not Be Ready For Sport Status,
But It Is Big Business
By Daniel Scott Benjamin

The Relationship of Fantasy Football Participation
With NFL Television Ratings
By John A. Fortunato, Fordham University
A special article from the JSAS Online.

Open publication

If you’d like to contribute to the next issue, please contact us!

Sports Agent Launches New Mobile App for NFL Prospects and Players

TSBX — Sat, 29 Oct 2011 02:07:09 +0000

Sports agent Eugene T. Lee of ETL Associates, in conjunction with Channel V Media, today announced the release of “ETL’s Play on Sunday”, a new mobile app for both current and aspiring NFL players. From negotiation tips and endorsement-deal support to insight on signing bonuses, scouting and pre-draft considerations, Play On Sunday provides professional and elite-level football players with the tools necessary to maximize their careers and lifestyles on and off the field.

Featured in the recent ESPN/Morgan Spurlock documentary The Dotted Line, Mr. Lee is leading a new generation of sports agents. “We saw an opportunity to innovate,” explained Mr. Lee. “My whole purpose is to put these athletes in the best possible position for success, in every way I can. So why not use technology? There’s so much a player needs to know before the NFL Draft, and perhaps even more after. Play On Sunday ties the entire NFL experience together, A to Z, in a way that’s very accessible and easy to digest.”

Play on Sunday’s features fall into five key categories:

On the Field: Four features that aim to prepare and motivate players for a day on the field, including the NFL Schedule, NFL News, Get Motivated (inspiring quotes), and “Music Listen Now”—one of the app’s two 20-track custom playlists from Jingle Punks.
On the Path: The inside track on preparing for the Combine and the draft. Players can learn what to expect—and how you stack up against the competition—with the pre-draft timeline, detailed player stats from past Combines, and ETL’s NFL Combine Primer.
On the Know: The bottom line business of football. Get details on everything from signing bonuses to sponsorship deals, access to an informational video library, and all the dollars and sense of a career on and off the field.
On the Road: Everything players need for every away game and the down time en route. With weather forecasts, maps, trip planning, and a second 20-track playlist from Jingle Punks, this section keeps players organized so they can focus on the details of the game.
On the Town: Tools for a great night out—in any city. With Groupon, Yelp and Open Table features, this section gives players easy access to listings, reviews and reservations at the best local restaurants and nightlife venues in rival cities.

Mr. Lee is the NFL agent featured in acclaimed director Morgan Spurlock’s The Dotted Line, an ESPN documentary that follows top agents in the NFL, the NBA and MLB through the turbulent and emotional ups and downs of recruiting, marketing, and negotiating record-breaking contracts for their top-tier clients. Mr. Lee and his agency partnered with Channel V Media on the app strategy, design and development, and with Jingle Punks to provide users with two 20-track custom playlists. The app is available on iTunes and in the Android Market.

To learn more about the app, visit www.etlassociates.com/playonsunday.