Two For Tuesday: Twitter Conversations Fuels Competition Prior To March Madness

With March Madness starting tonight, it seems obvious that we would look at two examples of teams using social media to fuel the engagement before the tournament. We’re looking at two 7-10 matchups, both featuring teams from the Atlantic 10 and the Big Ten. For Davidson vs. Iowa the Twitter accounts for each school started chatting right after the bracket was released on Sunday night. With VCU vs. Ohio State, the school’s mascots, Rodney and Brutus, began throwing jabs at each other on Tuesday afternoon.

Davidson vs. Iowa

After the Selection Show, the University of Iowa’s Twitter account reached out to Davidson to double check that Steph Curry was no longer eligible and thus wouldn’t be playing during Thursday’s game. Curry is currently dominated the NBA and is one of the league’s youngest and brightest stars. He led Davidson to a famous deep run in the NCAA Tournament in 2008.

Something like this only works with two strong managers are monitoring the school’s social media accounts. Without two parties that want to dance (pun intended), this fun conversation would never have happened. This conversation isn’t even happening between the athletic departments but rather the main university accounts.

Here’s how the exchange went down… with a cameo from a very happy NBA team:

Then the Golden State Warriors chimed in!
Warriors Tweet

VCU vs. Ohio State
Mascots finally got a voice thanks to Twitter and they’ve never looked back. Earlier today, Rodney the Ram poked some fun at Brutus Buckeye who was an eager participant in a little Twitter throwdown. Social media has given mascots a whole new universe to communicate with fans. Before Facebook created pages, mascot profiles were fertile ground for mascots to communicate directly with fans. Twitter has taken over as the leading force behind mascot-human conversation and, more often than not, conversations between each other as well. In this conversation, Rodney is not impressed with Brutus’ mechanical bull riding skills, and makes the comparison between the bull and the ram. Brutus quickly responds that not only did he last 30 seconds, but he knows a thing or two about winning championships.

And then the PBR chimed in!

Not only are these two conversations great examples of successful interactions between universities on Twitter, but they are also great examples of relevant third party accounts (Warriors and PBR) jumping into the conversation, adding value, and increase the reach and readership of the tweets.

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Two For Tuesday: North Florida and Kentucky Commemorative T-Shirts

Today we are launching a new series on TSBX called “Two For Tuesday.” The series will run weekly and will feature two sports marketing ideas, two thoughts from the sports industry, two sports business headlines making, or two recommendations for career growth and development. The ideas and content will change every week. Sometimes “Two For Tuesday” will feature great social media campaigns, sometimes it will be two industry panels to check out, and sometimes it will feature two book recommendations that are relevant to the sports business industry. If there is something you think we should highlight, please let us know on Twitter at @TSBX.

Today we’re looking at two commemorative t-shirts. Commemorative t-shirts are a great way for a team to quickly profit off of a momentous event such as a conference or national championship. Often, t-shirts quickly become less valuable as a team continues to succeed in the postseason. A division championship commemorative t-shirt is not as meaningful as a conference championship t-shirt which is not as meaningful as a national championship t-shirt. The value of all of the lesser-accomplishment commemorations decreases quickly. Even a national championship t-shirt loses value as time passes from the event and the next season begins. Therefore, it’s extremely important for teams and apparel companies to aggressively market the commemorative t-shirts as quickly as possible.

NorthFloridaOspreysThe University of North Florida won the Atlantic Sun Men’s Conference Tournament over the weekend and quickly unveiled a commemorative championship t-shirt. Fans rushed the court as the Ospreys solidified their first NCAA Tournament in school history. The commemorative t-shirt speaks to how unusual this trip to the NCAA Tournament is for the Ospreys. Fans will likely scoop up this t-shirt quickly as well as the NCAA regional tournament t-shirt since there isn’t much likelihood that the Ospreys will advance to the Sweet 16, the next likely commemorative-shirt-worthy event. That is, unless they face Kentucky in the second round, and win.

UKentuckySegue to Kentucky. The Unviersity fo Kentucky finished the regular season undefeated and commemorated the event with several t-shirts including the shirt shown here. Finishing the regular season undefeated is a significant accomplishment, and Big Blue Nation loves their Wildcats, but many fans may wait to buy a t-shirt for a more significant event of higher importance, such as the Final Four or NCAA National Championship. Kentucky fans have no problem spending their money on Wildcat memorabilia, the shirt will sell. However, many fans will think twice because the value and significance of the shirt decreases if Kentucky loses at any point during the postseason or if there’s a more significant achievement to commemorate.



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Dude Perfect Goes Long With Callaway In New Trick Shot Video

Dude Perfect’s new long drive trick shot video was released three days ago and already has over 1 million views on YouTube.

Callaway Dude PerfectCallaway ambassador and 2-time World Long Drive Champion Jamie Sadlowski teamed up with Dude Perfect in San Diego, smashing a ball through various fruits, birdieing a par 3 with a putter only and driving a ball off the USS Midway into the flailing fishing nets of Dude Perfect.

The stunt is a promotion for Callaway’s XR series golf clubs.

Dude Perfect is made up of five best friends. They make funny and often sports-related videos that lots of people like to watch and be entertainment by. They have nearly 4.3 subscribers on YouTube and have amassed an astonishing 500+ million views on the platform.

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Fan Engagement Fuels Discussions in Kansas City This Week

Q1Sports2015Fan engagement is a hot topic in sports business. Perhaps it should not be a surprise that on the eve of the Q1Sports Fan Engagement Conference the New York Times published an article titled Every Second Counts in Bid to Keep Sports Fans on fan engagement and retention. In an age of almost unlimited sports to choose from and unlimited options vying for consumers attention and disposable income, it’s important to understand the value of not only creating new fans but engaging with current fans too.

After all, professional sports wouldn’t exist without the fans.

The Q1 Sports Fan Engagement Forum kicks back up tomorrow for it’s second year in Kansas City. Those unable to attend to the two day conference can follow along on Twitter with the hashtag #q1sfe15. Conference panelist Lauren Tee has also compiled a Twitter list of attendees to make following the conference easier.

Below are a few key stats compiled by Q1Sports from last year’s inaugural conference:


Follow all the discussions throughout the forum with @TSBX, @Q1Sports, and #q1sfe15.

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Hawks Now 3-0 During #HawksFanTakeover

The Atlanta Hawks held their third #HawksFanTakeover last night as the Hawks defeated the Miami Heat 93-91. The Hawks won their first #HawksFanTakeover on Nov. 25 when Atlanta beat the Washington Wizards. The  Hawks then defeated the Celtics on Jan. 14 when the hashtag trended nationally. During #HawksFanTakeover, the Hawks account can only retweet fan tweets through the duration of the game.


-Users-joshua.duboff-Desktop-Screnshots- 2015-03-01 at 5.04.19 PM

The Hawks have been the toast of the NBA this season not just on the court, but on social media as well. They’ve used social media to engage with fans throughout the season through various promotions and platforms including Twitter, Vine, Facebook, Tinder, and Spotify.

Earlier this year, the Hawks added a W to their Twitter handle with each win during their win streak. They also had a #SwipeRight Night for single Hawks fans looking to mingle, and thanked their fans through a playlist on Spotify.

This fan paid homage to two promotions at once:

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