The Sacramento Kings Quite Possibly Had The Best In Game Promotion All Season

Is Kyrie Irving in the house? In this promotion, three long-time season ticket holders were chosen to participate in the first-ever fan dunk contest. We’ll let the video show what happened.



28-year Season Ticket Member joins first-ever Fan Dunk Contest at tonight's game! You'll have to see it to believe it!

Posted by Sacramento Kings on Monday, April 13, 2015

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The KAEO Startups series features entrepreneurs and the businesses they are creating in the sports industry. Click here or the logo to see of all previously featured startups.



KAEO The Details:
Launched: 2015
Founders: Jeff Lin
Concept: A new fan experience delivered to your doorstep.
Twitter: @thefanchest
Email: Email FANCHEST


Fans have more choices than ever when deciding how to spend their money.  Sports remains one of the most profitable industries and fans continue to be loyal to the teams they have cheered and supported for years. Fans are passionate and express their loyalty by purchasing tickets to games, buying merchandise, talking about their favorite teams to their friends and family, and trashing talking on social media.

As the sports fan experience has changed, so too has the means by which fans show their support for their favorite teams. Purchasing team merchandise has transitioned from mail-order team catalogs to online team stores. The #1 online sports merchandise retailer doesn’t have any brick and mortar stores. With increase access comes more availability and choice.

But with more choice, comes more indecisiveness. FANCHEST seeks to enhance the best part about being a fan by providing a box full of exclusive team merchandise.

Jeff Lin is an avid Florida Gators fan and alumnus. He spent 10 years on Wall Street and has been consulting for startups for over the last 5 years. When he realized the niche that FANCHEST could fill, he decided it was time to launch his own startup.

FANCHEST caters to the sports fan. FANCHEST delivers a box of exclusive team sports merchandise to fans that crave to be more closely aligned with their favorite teams. FANCHEST combines the successful subscription box model (like BarkBox, NatureBox) with the option of a one-time purchase/gift. The company seeks to provide the best customer experience possible and didn’t want to lock anyone into long term contracts. They will, however, offer fans discounts on multiple box orders if they want to participate throughout the year/season.

FANCHEST currently only offers the New York Rangers. Since he lives in New York, Jeff is using the partnership to test his product. Hockey fans are among the most passionate sports fans that exist. The close proximity of the buyers allows Jeff to hand deliver some of the boxes to eager Rangers fans. He says the experience of hand-delivery gives him immediate feedback on how the product is doing. Our goal is to improve the fan experience on every level. That includes receiving and opening the FANCHEST. It’s great to see a customer’s reaction to our product firsthand, and it also helps me find ways to make it better.” The company is excited to expand their offering to include the New York Yankees in the coming month.

FANCHEST is part of a bigger concept called #FOMENTS, short for “Fan Moments.”  Whether it’s exclusive merchandise, tickets to a game, or behind the scenes access, FANCHEST hopes to capture and facilitate the very best Fan Moments. For example, a few lucky fans received a nice surprise with their last FANCHEST – autographed memorabilia from Rangers’ legends.


Transitioning from Wall Street, one aspect of working on a startup that has surprised Jeff is the amount and breadth of work that it requires to launch a new product. He comes from a world that is highly structured and regulate. Startups are the complete opposite. “It’s been a wild ride, and a lot of work so far. That being said, I love what’s happening and I’m really excited for the future.”

For more information on FANCHEST, visit them at

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Wisconsin Governor Scott Walker Fails At April Fools’ Day With Tweet About The Badgers

Many politicians fall victim to less-than-funny April Fools’ Day jokes, but no one fell further today than Wisconsin Governor and likely Republican candidate for president, Scott Walker.

It took Walker two tweets to fail miserably. First was the tweet previewing a “big announcement.”


Then there was the actual “announcement.”

Does that mean he’s not really rooting for Wisconsin? As surprising and sarcastic as that sounds, Walker’s recent actions as Governor leave many asking that question more seriously then they’d like. In February, Walker’s budget proposal cut $300 million from the UW System, an unpopular move with many of Walker’s neighbors in Madison. The Wisconsin State Capitol is in Madison, Wisconsin, which is also the home of the University of Wisconsin. The men’s basketball team will play in the Final Four this weekend in Indianapolis.

Needless to say, the tweets came pouring in with disapproval.


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This Man Shot A Basketball, But What Happened Next Shocked Even The Most Avid Fans

Some people are born natural athletes. Others must work hard and put in hours of effort to hone their craft. What this guy was able to accomplish with a basketball shocked everyone who had ever played basketball before.

Click here to see the video.

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Two For Tuesday: Twitter Conversations Fuels Competition Prior To March Madness

With March Madness starting tonight, it seems obvious that we would look at two examples of teams using social media to fuel the engagement before the tournament. We’re looking at two 7-10 matchups, both featuring teams from the Atlantic 10 and the Big Ten. For Davidson vs. Iowa the Twitter accounts for each school started chatting right after the bracket was released on Sunday night. With VCU vs. Ohio State, the school’s mascots, Rodney and Brutus, began throwing jabs at each other on Tuesday afternoon.

Davidson vs. Iowa

After the Selection Show, the University of Iowa’s Twitter account reached out to Davidson to double check that Steph Curry was no longer eligible and thus wouldn’t be playing during Thursday’s game. Curry is currently dominated the NBA and is one of the league’s youngest and brightest stars. He led Davidson to a famous deep run in the NCAA Tournament in 2008.

Something like this only works with two strong managers are monitoring the school’s social media accounts. Without two parties that want to dance (pun intended), this fun conversation would never have happened. This conversation isn’t even happening between the athletic departments but rather the main university accounts.

Here’s how the exchange went down… with a cameo from a very happy NBA team:

Then the Golden State Warriors chimed in!
Warriors Tweet

VCU vs. Ohio State
Mascots finally got a voice thanks to Twitter and they’ve never looked back. Earlier today, Rodney the Ram poked some fun at Brutus Buckeye who was an eager participant in a little Twitter throwdown. Social media has given mascots a whole new universe to communicate with fans. Before Facebook created pages, mascot profiles were fertile ground for mascots to communicate directly with fans. Twitter has taken over as the leading force behind mascot-human conversation and, more often than not, conversations between each other as well. In this conversation, Rodney is not impressed with Brutus’ mechanical bull riding skills, and makes the comparison between the bull and the ram. Brutus quickly responds that not only did he last 30 seconds, but he knows a thing or two about winning championships.

And then the PBR chimed in!

Not only are these two conversations great examples of successful interactions between universities on Twitter, but they are also great examples of relevant third party accounts (Warriors and PBR) jumping into the conversation, adding value, and increase the reach and readership of the tweets.

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