In a Marshawn Lynch-style press conference, Kimpton Seattle has accepted Kimpton Boston’s Super Bowl Challenge. Surrounded by products representing either Seattle or the Seahawks, a man disguised as Lynch accepted Kimpton Boston’s wager and issued one of his own.
Before issuing the wager, Tom Waithe, the Regional Director of Operations for Kimpton Hotels in the Pacific Northwest, answered a bunch of questions. The entire video is half a homage to Marshawn’s Skittles press conference and half to Marshawn’s actual Super Bowl press conference.
He also introduces his two fish friends, Pete Coral and Richard Merman.
Hyundai has teamed up with the host of the Feherty show, current CBS golf analyst and former PGA TOUR player David Feherty as the company’s first golf ambassador. In this role, Feherty will be the voice and face of Hyundai Golf, lending to golf initiatives, making appearances at Hyundai sponsored golf events and starring in the company’s latest commercials that will premiere on his show Feherty on the Golf Channel this week.
In Hyundai’s new advertisements, Feherty uses his signature wit and colorful personality to provide “driving tips” to consumers, playing on the juxtaposition of driving in golf and driving Hyundai’s all-new Genesis. He provides driving tips for multiple situations including form, navigation and keeping focus, complete with narration and more as if he is analyzing a golf swing. Feherty will also be analyzing “drives” from a social media standpoint for the brand later in the year. The creative was developed by INNOCEAN USA.
“Hyundai’s goal is the perfect drive for every golfer from fairway to highway and who better than a guy like me who analyzes drives for a living to provide tips on the company’s behalf?” said Feherty. “I think the ads and partnership will resonate with golf fans; they were an absolute blast to film. And who doesn’t love a little bit of witty Irish humor?”
Feherty enjoyed a successful PGA TOUR career earning 10 victories worldwide before retiring from competitive golf in 1997. Since then he has been an analyst and commentator for CBS Sports’ golf coverage and has been the host of his own critically-acclaimed show Feherty on Golf Channel where he interviews celebrity guests including hall of fame athletes, professional golfers, actors and more.
“David Feherty is a unique personality – outspoken, unapologetic and obviously very funny. He’s a professional that isn’t afraid to follow his own path and take a few risks along the way,” said David Matathia, director, marketing communications, Hyundai Motor America. “In that sense, he’s a great representative for Hyundai because we see ourselves in that same light. We’re thrilled to have him as part of this campaign and our Hyundai Golf activities like the Hyundai Tournament of Champions and the Hyundai Invitational.”
If you have something useful, or even not useful, and you can slap a logo on the side of it, you can basically get a license to produce whatever you want. There are some obvious exceptions, like you can’t put a team’s logo on a bottle of soda unless you’re Pepsi. But, for the most part, if you have a unique idea, you can find a team or a league that will give you a license to use their marks on your product.
With that in mind, here are six completely unnecessary licensed products featuring the New England Patriots or Seattle Seahawks. As of publishing time, most of these products are still capable of being delivered before Sunday’s Super Bowl.
Normally it’s the mayor of the two cities who put a friendly wager on the outcome of the Super Bowl, but Kimpton Hotels found a unique way to insert their brand into the festivities in New England and Seattle surrounding the Super Bowl.
Kimpton Hotels of Boston made a bet with Kimpton Hotels of Seattle based on the outcome of Sunday’s Super Bowl between the New England Patriots and the Seattle Seahawks.
“We’ve been known to throw tea overboard in the past, but we’re coming after your coffee next.”
The video opens with Kimpton’s Area Director of Operations on location at the Boston Tea Party Ships & Museum. After describing the ship and giving praise to Boston, the Director of Operations shares the wager. If the Patriots win the Super Bowl, the Seattle hotels must do all of the following on the Championship Parade day:
Serve New England Clam Chowder in their restaurants
Serve a New England brewed beer and a Boston tea-infused cocktail in their bars
Replace Seattle coffee with the coffee that New Englanders run on
Wear Patriots gear at Front Desk
Rename the hotel’s gold fish, ‘Gronkfish’
Play music by Boston bands in their hotel lobby all day
The wager and YouTube video is a great way for IHG and Kimpton to align their hotels with the Super Bowl without paying official sponsor prices.
Kimpton Hotels & Restaurants was acquired by Intercontinental Hotel Group (IHG) in December. IHG is not a sponsor of the NFL, the designation of Official Hotel goes to Courtyard by Marriott, so Kimpton refers to Sunday’s matchup as the “Big Game,” a standard procedure for non-NFL sponsors.
Aside from the wager, Kimpton’s Area Director of Operations also shares some words of wisdom.
“We all know that without the United States, there would be no Seattle.”
Skittles might be the happiest company that the Green Bay’s Brandon Bostick mishandled the on-side kick, otherwise their entire promotion would look very different.
After years of avoiding the media and proclaiming his love for Skittles, Marshawn Lynch finally sat down for a press conference at the Super Bowl.
Lynch was asked a series of hard-hitting questions including “would you ever want to hang out with a talking rainbow?” and “do you prefer watching cat videos or dog videos online?” For what it’s worth, Marshawn prefers cat videos.