46688691_m

ClassPass Announces Price Increase And Twitter Is Not Happy About It

Earlier today, ClassPass announced a price increase for their popular unlimited membership to gyms and classes. In an email sent to subscribers in New York, ClassPass introduced a new pricing model. The unlimited membership would increase from $125 per month to $190 per month for existing members and start at $200 for new members. A new 10 class per month package was also added and is available for $125 per month for existing members and $135 for new members.

It seems ClassPass wants to raise the price without providing additional benefit from their service. A similar price increase went into effect in Boston a few weeks ago. Existing members received a $30 discount in Boston. In New York, current members were only given a $10 discount.

ClassPass subscribers were not happy with the news and shared their thoughts on Twitter. We’ve compiled some of the best tweets below.

 


 

 


 
And because we can never escape Queen B:
 

MoreThanMean

Men Share Real Comments Received By Women In Sports

A funny Jimmy Kimmel bit about celebrities reading mean tweets was turned into a serious video about harassment women face in sports. The video has garnered over 1 million views in the first 24 hours since being posted.

Sports reporters Sarah Spain and Julie DiCaro had men share real comments they have received on social media read directly to their face. To be clear, the men reading the tweets are not the same men who wrote the tweets; they did not know how serious the video would be when it started. It becomes clear very quickly that the men are uncomfortable reading the tweets out loud. They struggle to even make eye contact with Sarah and Julie and stumble their way through the tweets. The powerful video helps raise awareness not only about the harassment women face in sports but about online bullying as well.

 

 

Sarah and Julie are encouraging people to use #MoreThanMean to increase awareness about harassment of women in sports.

Julie also shared a few comments on Facebook and Twitter.

 



 

 

Supporters flocked to Twitter to share their thoughts.

 


 


 

 

boston_720

#RunBold Leads Boston Marathon’s Rebranding Effort

If you’ve ever lived in the Boston area, you know the profound impact that Marathon Monday has over the region. Never lived in Boston? The Boston Marathon falls every year on Patriots’ Day, which is the third Monday in April. Since it’s a state holiday, many people saddle up along the marathon route to cheer on runners making their 26.2-mile trek over Heartbreak Hill which culminates on Boylston Street in the heart of the city.

Unfortunately, the Boston Marathon and its reputation have been marred following the 2013 explosions towards the finish line of the marathon. In many ways, the marathon has needed to undergo a rebranding to symbolize the future of the race.

Immediately following the Boston Bombings, Boston rallied around the phrase “Boston Strong.” Beginning as a cry to solidarity for the victims, outside brands began embracing the phrase and using it in their own marketing efforts. “Boston Strong”, on one hand, came to help raise money for charity and allowed a city that had felt the depths of tragedy to stand tall. On another hand, the need for remembrance can be balanced with the future of the event moving forward.

In 2015, the Boston Athletic Association with John Hancock Financial Services, moved away from the Boston Strong motto as a move away from dwelling on what happened and the appearance of profiting off of other’s suffering. After such an event, there’s a fine line between keeping the marketing tasteful, respecting the past, and reaching towards the next few years of the sport. For 2015, the Boston Marathon played on the phrase “There’s only one Boston”, a means to focus on the intent of the Marathon while still honoring the value in coming together strongly on behalf of the city.

RunBold John HancockIn 2016, the Boston Marathon and John Hancock rebranded with a new hashtag. Under the #RunBold campaign, the theme of the event is endurance. Like last year’s race, this has a dual meaning for the runners and the city. In correspondence, the public had the opportunity to submit their photos for inclusion on the banners ending the marathon- marking the first time that the general public has become directly involved in the Marathon’s advertising.

Sports events have a branding to them, and oftentimes after a notable event, this brand needs to be able to respond appropriately moving forward. The Boston Athletic Association has moved towards recognizing and valuing the personal achievements of the runners and their key motivations. The 2016 race should be a memorable one for everyone involved.

EuropeanTour

The European Tour Just Crushed a Guinness World Record and Had Fun Doing It

What’s a little competition to set a Guinness World Record among friends?

Sergio Garcia hosted three teams from France, Spain, and Denmark in a competition to break the the Guinness World Records title for the “Fastest hole in golf by a team of four.”

Let’s just say the teams had a little fun with the competition. The old record had been 68 seconds which was obliterated.

 




 

 

What if baseball logos were created in the 80s?

By definition, graphic design is the art of combining text, pictures, and other images to convey information in identity, advertising, publications or websites. While any art can be considered “graphic design,” in ,the modern usage this term was coined in the 1920’s to grow with the rise of consumerism around the world. Visual language and visual culture, the core components of graphic design, rely on one important element- technology. A computers were developed and commercialized, the ability to design reached new heights. As computers and their capabilities expanded, so did the projects that designers would be able to complete with them. Trends in both culture and technology are evident in design elements of the times, with one major exception: logos of sports teams have largely gone unaffected by these large shifts through graphic design trends. Not to be shown up by their longevity, Tailor Brands has taken a moment to take five popular baseball teams, redesign their logos using design elements popular in a particularly fun era for design: the 1980’s.

Check out five popular baseball teams reimagined as 80’s logos!

 


TorontoJays-TailorBrands-Logo
NY-Yankees-Logo-Tailor-Brands
Mets-Logo-Tailor-Brands
LA-Dodgers-TailorBrands
HoustonAstros-TailorBrands
 

Design Elements of the 1980s

There are a number of elements that define the graphic design of the ‘80s, each of them arguably more awesome than the other. With updates to computer design elements, designers took inspiration from the scientific abilities of this device and applied it heavily within their designs. With intense colors and technological influence, 80’s design is distinct, including things such as:

  • Retro futuristic art
  • Neon noir
  • Dark backgrounds
  • Scripted fonts
  • Scientific grids
  • Intense colors

 

How can this convey to baseball logos? For the most part, these are relatively static entities. Not very often does a team undergo a dramatic redesign, and most teams were effectively established before the 1980’s. Doesn’t mean we can’t have fun and image what it may be like if graphic design and sports logos were as influenced by the times as these are!