A staple on the New England calendar, the Head of the Charles Regatta (HOCR) will celebrate its 50th rowing this fall. The 2014 event is scheduled for the weekend of October 18 & 19 and features new sponsor Victorinox Swiss Army.
“We are delighted to welcome Victorinox Swiss Army into the Head Of The Charles family, especially in our milestone year,” said HOCR Executive Director Fred Schoch. “The Regatta is a cherished Boston tradition, and our partnership with a storied brand such as Victorinox will only enhance the historic nature of this event.”
The world’s largest and most prestigious regatta was established in 1965 and continues to bring the best crew teams to Boston’s Charles River for the ultimate two-day rowing competition along the three-mile course. With the race’s bi-centennial expected to attract 11,000 world-class rowing competitors and over 400,000 spectators, Victorinox will use this opportunity to bring awareness to its enhanced collection. The plan: create pop-up retail shops at the HOCR Rowing & Fitness Expo, with special offers on personalized Swiss Army knives, wrist watches, luggage and fragrances. The company, known primarily for its iconic pocket knives and cutlery, looks to change its image as it has been named the “official timepiece and travel gear sponsor.” This comes at an opportune time as Victorinox Swiss Army celebrates its own 130th anniversary.
The presenting sponsor of this year’s Head of the Charles Regatta is BNY Mellon. Other current sponsors on the line-up include data storage giant EMC Corp., and luxury brands Brooks Brothers, Land Rover, New Balance, and Sperry Topsider.
Planned commemorative events include a 50th Anniversary Gala Dinner, a documentary showcase, and a historical exhibit. The Regatta will run on both Saturday and Sunday from 8AM – 5PM, and admission is free.
To learn more about the Head of the Charles and the full event line-up, check out the official website and follow HOCR on Twitter and Facebook.