FC Barcelona Opens New York City Office


 

New York, N.Y. – September 7, 2016: FC Barcelona, one of the most prestigious and winningest fútbol clubs in the world, today announced the opening of its first U.S. corporate office, located on the 20th floor of 250 Park Avenue in New York City.  Already world-renowned for its achievements on the field of play, the new office ensures the Club has an ongoing presence in the North American market, and represents a key step toward implementing its 2016-2021 strategic growth plan.

 

Arno Trabesinger will manage the new U.S. office.  Gerard Guiu, who was previously in charge of the Barca President’s office and director of social initiatives, and Arturo De le Fuente, who previously was a member of the marketing department for the Club, will join Trabesinger in New York. Through this new office, the Club will focus on the development of new partnerships and strategic collaborations; promote current sponsors from the U.S. and around the world; extend the presence of the FC Barcelona Foundation in the United States; enhance FC Barcelona’s role within the New York City community; and help to grow the sport among the U.S. fan base.


 

“We are thrilled to officially open the doors to our New York City office and expand our global footprint to North America,” commented Josep Maria Bartomeu, President of FC Barcelona. “Our new space provides our team with the opportunity to increase strategic capabilities that align with both our current and future growth plans, including maximizing commercial opportunities, building relationships with our sponsors and fans, and positively impacting the communities we are a part of and serve. Our New York City office represents our team’s commitment to building the FC Barcelona brand and boosting the popularity of fútbol throughout the United States.”

 

FC Barcelona & The United States

While the opening of the New York City office signifies the Club’s first official permanent presence in the United States, FC Barcelona engaged its legions of passionate American fans during friendly matches in the U.S. last summer and enjoys fruitful partnerships with iconic U.S.-based companies such as Nike, Gatorade, Stanley Black & Decker, and Gillette. Helping to further expand the Club’s presence, reach local communities, and foster growth of the game in the U.S., FC Barcelona is planning to expand its FCBEscola soccer schools throughout the country, with a New York-based school planned later this year and a total of 37 more camps and schools planned between now and next summer.

 

Additionally, FC Barcelona is a longstanding partner of UNICEF and the Bill & Melinda Gates Foundation. Both have allowed  the Club to undertake and support a wide array of humanitarian and social responsibility initiatives, all of which FC Barcelona plans to continue in the United States over the coming years.

 

 

About The New York Office

Located on iconic Park Avenue, FC Barcelona’s new office rests amid a hotbed of corporate sporting activity in New York City, while remaining steps away from major landmarks like Grand Central Station.  The new site epitomizes the spirit of the brand with several areas of

turf flooring, state-of-the-art technology, floor-to-ceiling stadium murals, a trophy case, and signed athlete jerseys throughout. The open floor plan ensures the space remains multi-functional to host a variety of events or gatherings, while the fútbol-inspired design brings to life the feeling of being inside a stadium.

 

FC Barcelona has signed a 10 year lease on the new office space, owned by AEW Capital Management and secured by Cushman and Wakefield.

Visualization: Nation by Nation Summer Olympics Medal Count

Olympic_rings_without_rims.svgThe 31st Summer Olympics kick off this Friday, August 5 and run through Sunday, August 21. Over 10,000 athletes from 206 nations will compete with the Opening Ceremony kicking off the two-week festival of sport at Maracana stadium.

Alexandra Duke of Tableau Public created a visualization about the sports represented in the Summer Olympics since their creation. Click the picture below to see all medals won across every sport since the first modern day Olympics in 1896.

 

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LindseyVonnReeses

In partnership with Reese’s, Lindsey Vonn showcases her Summer Olympic sports prowess

Between the Olympics, Copa América Centenario, and the Euros, this is the summer of international competitions and the best athletes in the world will represent their countries in front of millions of fans around the world. However there’s one group of elite athletes who couldn’t be further away from competing and representing their country: Winter Olympic athletes.

That’s why Reese’s has teamed up with Lindsey Vonn for their “Do Summer Like a Winter Olympian” campaign. With no competitions to prepare for, Vonn is partnering with Reese’s to bring her playful, humorous, and competitive spirit to some of summer’s traditional Olympic events including fencing, archery, dressage, sculling canoe, and rhythmic gymnastics.

 

 

Two  TV spots featuring Vonn will air on Tuesday, July 5th and Tuesday, July 19th – the first time in over a decade that the Reese’s brand is using live action advertising vs. animation.  The social content and TV spot will encourage fans to do summer #LikeAWinterOlympian.

Throughout the Rio 2016 Olympic Games, Vonn will interact with Reese’s fans on social media to provide commentary on key competitions, conduct interactive polls, respond to fans, and encourage them to join in on conversations around real-time trending topics.

 

Podcast of the Week: Leicester City – Against All Odds

Freakonomics Radio’s latest podcast, The Longest Long Shot examines Leicester City’s unpredictable run to the Premier League Championship. If you’re an avid EPL fan, then this podcast might not be for you. However, if you’re like most Americans and are still learning about the English Premier League, this episode is a must listen.

The podcast not only discusses Leicester City but also the structure of European football leagues, the promotion and relegation system, as well as why aside from Leicester City only five EPL teams have won the championship in the last twenty three years.

The podcast also spends time on a major difference between the EPL and American sports: the salary cap. Roger Bennett from Men In Blazers suggests that the EPL system is actually more American.

There is also a brief interview with a man who has bet on Leicester City to win the championship every year, except this season.

Host Stephen Dubner is joined by Roger Bennett as well as Stefan Szymanski, a professor of sport management at the University of Michigan and author of Soccernomics: Why England Loses, Why Spain, Germany, and Brazil Win, and Why the U.S., Japan, Australia—and Even Iraq—Are Destined to Become the Kings of the World’s Most Popular Sport. Solomon Dubner, Stephen’s son and self proclaimed soccer experts (“I’m top 500 to 1,000 Americans in football knowledge. Or at least for kids”), also makes an appearance.

You can listen to the podcast below or download it from wherever you get your podcasts.

 

Refugee Olympic Team athlete Yusra Mardini added to Team Visa Rio 2016

Visa Rio
SAN FRANCISCO, CA / TSBX NEWS – Visa announced the addition of Yusra Mardini to Team Visa Rio 2016. A competitive swimmer who grew up in Syria, Mardini’s journey to the Olympic Games took a turn one year ago when she fled to Greece with 20 others on a small inflatable dinghy. A few miles from the Grecian shore, the boat’s engine failed and Mardini and her sister, two of only three swimmers onboard, swam for three hours, pulling the boat to safety.

“I am honored to be joining Team Visa’s community of Olympic hopefuls on the road to Rio 2016,” said Yusra Mardini, 18, who now lives and trains in Germany with her family. “Since arriving in Berlin, I have been humbled by the warm welcome I’ve received from the swimming community and everyone associated with the Olympic Games. It means so much to me to have a partner that accepts me, includes me, and provides me with the same opportunities as other athletes competing in Rio.”

Since the program began in 2004, Team Visa has aimed to provide athletes with the tools, resources and support they need to reach their highest potential, regardless of origin or background. Olympic hopefuls representing Team Visa at Rio 2016 are selected based on their personal journeys to the Olympic and Paralympic Games, athletic achievements and community involvement. The Team Visa program connects Olympians, and those who follow the Olympic Games, to Visa’s values of acceptance, partnership and innovation.

“Our belief in the power of acceptance truly comes to life every two years through our Olympic partnership and the competitors that represent us at the Olympic Games,” said Chris Curtin, chief brand and innovation marketing officer, Visa Inc. “Team Visa embodies our belief that everyone, regardless of background, should be given the ability to reach their highest potential. We’re thrilled to welcome Yusra and to invite additional refugee Olympic athletes to join Team Visa’s incredible community.”

“I’m am so inspired by Yusra’s story, and thrilled to welcome her to Team Visa,” said Ashton Eaton, reigning Olympic decathlon champion. “The Olympics is all about bringing people together, and I’m so proud to stand with Yusra and the other Team Visa athletes in a powerful display of what acceptance can really look like on the world stage.”

Visa stands with the International Olympic Committee in supporting refugee athletes who seek to compete at the Rio 2016 Olympic Games. Mardini is the second refugee athlete to partner with Visa to date, following Raheleh Asemani (Belgium, Taekwondo), who joined Team Visa in April, and who is now a citizen of Belgium. Visa will extend its Team Visa support to additional refugee Olympic athletes in the weeks to come.

A diverse group of athletes welcomes Mardini to Team Visa, including: Ibtihaj Muhammad (USA, Fencing), the first Muslim American woman to compete at the Olympics in a hijab; Terezinha Guilhermina, (Brazil, Paralympic Athletics), the world’s fastest blind woman; Chen Long (China, Badminton) and Olga Kharlan (Ukraine, Fencing), both Olympic Bronze medalists and two-time World Champions in their respective sports.

Visa’s commitment to the Olympic Movement began in 1986, and includes sponsorship of all Olympic Games from 1988 – 2020, along with more than 300 sponsored athletes through the Team Visa program.