by TSBX | March 31st, 2013
ESPN Press Release: The Coca-Cola Company’s Coke Zero brand will take a major position as part of ESPN’s College Football GameDay Built by the Home Depot when the show returns in the Fall of 2013. Coke Zero will serve as the showcase brand within College GameDay, ESPN’s popular weekly college football program. The agreement builds on The Coca-Cola Company’s long history of partnering with sports properties, and marks the Company’s most significant position to date within ESPN’s leading college football portfolio.
Each and every week ESPN’s College GameDay travels to high profile college football match ups, attracting thousands of fans who are an integral part of the live program. The on-site experience allows sponsors of College GameDay to engage with these fans throughout the season.
Coke Zero’s sponsorship will include activations at each GameDay site, in addition to exposure the brand will receive on air, through ESPN’s digital properties and in ESPN The Magazine. Specific details about Coke Zero’s on-site presence will be released closer to college football season.
The Coca-Cola Company joins other Atlanta-based companies with major positions in College GameDay, including The Home Depot and AT&T Mobility.
About College GameDay
Entering its 27th season and 21st of originating from a game, ESPN’s College GameDay won the Sports Emmy in 2010, 2009 and 2007 for best weekly studio show and was the recipient of the 2006 Outstanding Contributor to Amateur Football Award, given by The National Football Foundation & College Hall of Fame Awards Committee. Hosted by Chris Fowler, GameDay analysts include two-time Sports Emmy winner (2010 & 2011) for best studio show analyst, Kirk Herbstreit, former coach and player Lee Corso, Heisman Trophy winner and Super Bowl MVP Desmond Howard, and former University of Georgia football All-American David Pollack. Samantha Ponder and Tom Rinaldi serve as reporters with Ponder also co-hosting the first hour of the show on ESPNU with Pollack.