Sports agent Eugene T. Lee of ETL Associates, in conjunction with Channel V Media, today announced the release of “ETL’s Play on Sunday”, a new mobile app for both current and aspiring NFL players. From negotiation tips and endorsement-deal support to insight on signing bonuses, scouting and pre-draft considerations, Play On Sunday provides professional and elite-level football players with the tools necessary to maximize their careers and lifestyles on and off the field.

Featured in the recent ESPN/Morgan Spurlock documentary The Dotted Line, Mr. Lee is leading a new generation of sports agents. “We saw an opportunity to innovate,” explained Mr. Lee. “My whole purpose is to put these athletes in the best possible position for success, in every way I can. So why not use technology? There’s so much a player needs to know before the NFL Draft, and perhaps even more after. Play On Sunday ties the entire NFL experience together, A to Z, in a way that’s very accessible and easy to digest.”

Play on Sunday’s features fall into five key categories:

On the Field: Four features that aim to prepare and motivate players for a day on the field, including the NFL Schedule, NFL News, Get Motivated (inspiring quotes), and “Music Listen Now”—one of the app’s two 20-track custom playlists from Jingle Punks.
On the Path: The inside track on preparing for the Combine and the draft. Players can learn what to expect—and how you stack up against the competition—with the pre-draft timeline, detailed player stats from past Combines, and ETL’s NFL Combine Primer.
On the Know: The bottom line business of football. Get details on everything from signing bonuses to sponsorship deals, access to an informational video library, and all the dollars and sense of a career on and off the field.
On the Road: Everything players need for every away game and the down time en route. With weather forecasts, maps, trip planning, and a second 20-track playlist from Jingle Punks, this section keeps players organized so they can focus on the details of the game.
On the Town: Tools for a great night out—in any city. With Groupon, Yelp and Open Table features, this section gives players easy access to listings, reviews and reservations at the best local restaurants and nightlife venues in rival cities.

Mr. Lee is the NFL agent featured in acclaimed director Morgan Spurlock’s The Dotted Line, an ESPN documentary that follows top agents in the NFL, the NBA and MLB through the turbulent and emotional ups and downs of recruiting, marketing, and negotiating record-breaking contracts for their top-tier clients. Mr. Lee and his agency partnered with Channel V Media on the app strategy, design and development, and with Jingle Punks to provide users with two 20-track custom playlists. The app is available on iTunes and in the Android Market.

To learn more about the app, visit www.etlassociates.com/playonsunday.