BROOKLYN, NY –Tough Mudder announced today that Degree Men® will be the official anti-perspirant and deodorant for the Tough Mudder Series, helping thousands of men keep their cool during every adrenaline-fueled event this season.

Through sampling and at experiential events, Degree Men® will integrate their new Degree Men® Everest™ stick into Tough Mudder events coast to coast. As the latest addition to the popular Adrenaline Series, Degree Men® Everest™ is a blast from the arctic that offers long-lasting wetness protection and responds to increases in adrenaline by releasing extra bursts of fragrance when you sweat. Inspired by the summit of Mount Everest and emblazoned with adventure expert Bear Grylls’ signature look and autograph, Degree Men® Everest™ is the ultimate piece of adventure gear and helps guys keep their cool for longer and stay at their peak while their adrenaline is pumping.

Degree Men® will provide product samples at Tough Mudder starting lines and arm participants with the odor and wetness protection necessary to stay fresh throughout the action-packed courses.

“When it comes to adventure, guys want the latest and greatest products used by the pros to reassure them that they can take on any challenge with confidence,” said Aaron Calloway Degree Men®. “Having the opportunity to support an event like Tough Mudder is a great way for us to allow guys to push beyond their limits with confidence by giving them the protection needed to attack every adrenaline-fueled obstacle.”

In addition to product sampling, Degree Men® will incorporate the Everest™ stick in a branded obstacle at each event. Outlast Everest – the ultimate adrenaline obstacle – will be an inclined, snow-themed challenge that will push participants to their mental and physical limits.

Later this Fall, Degree Men® will also introduce a Tough Mudder themed consumer promotion incorporating Bear Grylls, the world’s most iconic adventure man and host of Discovery Channel’s Man vs. Wild. Housed on the new Degree Men® lifestyle portal, www.TheAdrenalist.com, the promotion will give Tough Mudder participants a chance to get an inside look at Tough Mudder from Degree Men.

“Tough Mudder is thrilled to partner with Degree Men®. We feel this will be the perfect partnership moving forward to ensure that our participants stay fresh while enduring the rugged terrain and extreme measures presented by each course,” said Will Dean Founder of Tough Mudder.

Founded in 2009, Tough Mudder is the nation’s fastest-growing and most-recognized endurance series with seven remaining tour stops in 2011. Unlike other traditional endurance events or mud runs, Tough Mudder events are constructed by British Special Forces to offer a 10-12-mile trail-running experience like no other. Located outside major metropolitan cities, courses are based on rugged terrain, featuring steep inclines and water hazards, highlighted by 18-25 military-style obstacles testing one’s fitness, strength, stamina, mental grit, teamwork and toughness.

With a unique crossover appeal for high-performing endurance athletes, fitness enthusiasts, risk-taking adrenaline junkies and conservative commoners alike, Tough Mudder events were created to test individual limits in a one-day challenge that showcases the core characteristics of will, intensity, camaraderie and teamwork. Tough Mudder events are not timed and are won by all those capable of completing the course.

Tough Mudder participants have raised over $1.7 million in support of its official charity partner, the Wounded Warrior Project, a non-profit organization aimed at helping American servicemen and servicewomen who have been severely injured in combat. The company’s goal is to raise over $2 million in 2011.

About Tough Mudder:
Tough Mudder Events, LLC was founded in 2009 by Will Dean and Guy Livingstone. Considered as “Probably the Toughest Event on the Planet,” each Tough Mudder endurance challenge is designed by British Special Forces and consists of a unique 10-12 mile trail run over rugged terrain, featuring steep inclines, water hazards and 18-25 military-style obstacles testing one’s toughness, fitness, strength, stamina, mental grit and teamwork. The 2011 Tough Mudder series includes 14 events taking place across various cities in the U.S. For the schedule of event dates and locations, visit www.ToughMudder.com.

About Degree:
Degree Deodorants, manufactured by Unilever, are the fastest growing brands in the male and female deodorant categories, offering top odor and wetness protection with anti-perspirants and deodorants for men, woman and teenage girls. The Degree Men line, a 2009 Product of the Year award winner, has experienced double-digit growth for five consecutive years with the Adrenaline Series, Clinical Protection and Invisible Solid anti-perspirant and deodorant varieties. In the past year, the Degree Women line has expanded beyond the Clinical, Invisible, Ultra Clear and Degree Girl deodorants to include Natureffects and Fine Fragrance deodorants and body mists. All lines of Degree are available in food, drug and mass retailers nationwide. For more information, visit www.degreedeodorant.com. Degree Deodorant – it won’t let you down.

About Unilever North America:
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com, www.unilever.ca, or www.unilevercaribbean.com.