For the second consecutive year, Delta, the official airline of the New York Yankees and New York Mets celebrated the Subway Series with a fan-experience three-day event in Madison Square Park.

Delta Dugout, produced by event marketing agency MKG, encouraged fans to celebrate New York Baseball while connecting with the Delta brand. The event featured appearances by current and former Yankees and Mets players, including Joba Chamberlain and Mets’ mascot Mr. Met. There was also a special performance from former Yankee Bernie Williams and a large screen to watch the interleague series. Around the park were baseball-themed activities such as a batting cage a fast pitch cage, a photo booth and ballpark-style concessions including a special “Delta Dugout hotdog” featured at the Shake Shack.

In addition to the events and activities, Delta had a display of their new business class seating and encouraged fans to check out the new amenities. Delta flight attendants served as hostesses throughout the event offering assistance, registering guests with Delta SkyMiles, and handing out Delta pins, biscuits, pretzels, and peanuts from snack carts that flyers are more accustomed to seeing rolling down the aisle of their plane and not in the middle of a park.

Signs around Madison Square Park encouraged fans use the hashtag “#deltadugout” when tweeting about the event. Delta’s official Twitter account, @delta was tweeting updates from the event throughout the weekend.

Other sponsors on-site including Steiner Sports and Modell’s Sporting Goods.

According to the press release the three day event was filled with games, baseball-themed events, live game watches, and more. Below is a rundown of the events provided in the press release:

Friday, May 20:

• Gaming Village and Delta Sky360 Lounge: Batting Cages, Fast Pitch, Custom Photo Booth, Delta Destination Challenge, Plane-Ko, Silent Auction, Kids Corner, Dugout Trivia, Specialty Concessions, Giveaways.
• Live Viewing of Yankees-Mets Series Opener with great giveaways, including travel packages from Delta, baseball gear and tickets to future Mets and Yankees games.

 Saturday, May 21:  

• Fast Pitch Challenge and Baseball Clinic with Joba Chamberlain & Home Run Derby Challenge and Baseball Clinic with Josh Thole.
• Gaming Village and Delta Sky360 Lounge: Batting Cages, Fast Pitch, Custom Photo Booth, Delta Destination Challenge, Plane-Ko, Silent Auction, Kids Corner, Dugout Trivia, Specialty Concessions, Giveaways.
• Mr. Met Meet & Greet.
• Bernie Williams Special Pre-Game Concert.
• Live Viewing of Yankees-Mets Series, Game Two, with great giveaways, including travel packages from Delta, baseball gear and tickets to future Mets and Yankees games.

 Sunday, May 22:

• The 3rd Annual Fan Flair Challenge at the Delta Dugout with phenomenal giveaways to the “most spirited” outfitted Mets and Yankees fan, including sweet game tickets, baseball gear and more.
• Gaming Village and Delta Sky360 Lounge: Batting Cages, Fast Pitch, Custom Photo Booth, Delta Destination Challenge, Plane-Ko, Silent Auction, Kids Corner, Dugout Trivia, Specialty Concessions, Giveaways.
• Live Viewing of Yankees-Mets Series, Game Three, with great giveaways, including travel packages from Delta, baseball gear and tickets to future Mets and Yankees games.

The Sports Business Exchange was on-site at the event and was able to capture the pictures in the slideshow below. The man in the sunglasses posing with Mr. Met is The Sports Business Exchange’s Founder Joshua Duboff.

MKG is the event marketing agency of record for Delta. Their website offers a case study on their continued efforts with the airline.