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NJ Devils Launch New Social Media Hub

by TSBX | February 16th, 2011

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They’re calling it Mission Control and they’re opening it up to some of their biggest fans.

On Wednesday, the New Jersey Devils launched Mission Control, “a digital command center specially outfitted with the latest in technology to bring fans closer to Jersey’s Team than ever before.”

The NHL has been at the forefront of social media innovation for some time now. Accord to the release, this is the first sports team to open a social media command center.

Mission Control will be used to monitor and track social media activity around the New Jersey Devils and the Prudential Center. The Devils have also allowing some of their biggest supporters to work in Mission Control.

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