Comments on: The BCS and Its Awkward Encounter with Social Media http://www.thesportsbusinessexchange.com/2009/11/the-bcs-and-its-awkward-encounter-with-social-media/ A Trade Journal for Young Sports Business Professionals Fri, 02 Apr 2010 15:13:42 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Tim Cary http://www.thesportsbusinessexchange.com/2009/11/the-bcs-and-its-awkward-encounter-with-social-media/comment-page-1/#comment-109 Tim Cary Fri, 20 Nov 2009 17:59:07 +0000 http://www.thesportsbusinessexchange.com/?p=463#comment-109 Good points, Steve. I think you're right that expressing input will only go so far. The financial considerations at stake are much more important to the entities involved. However, my concern with the social media campaign is that I (personal opinion now) get fed up quickly with complaining about something I know won't change. I have very strong opinions about the need for a college football playoff, but I rarely discuss them because I figure it's a pointless endeavor. At least, since this article was published, @InsidetheBCS is beginning to respond to the concerns of fans and critics directly. It's a step. Thanks for reading. Good points, Steve. I think you’re right that expressing input will only go so far. The financial considerations at stake are much more important to the entities involved. However, my concern with the social media campaign is that I (personal opinion now) get fed up quickly with complaining about something I know won’t change. I have very strong opinions about the need for a college football playoff, but I rarely discuss them because I figure it’s a pointless endeavor.

At least, since this article was published, @InsidetheBCS is beginning to respond to the concerns of fans and critics directly. It’s a step.

Thanks for reading.

]]> By: Steve Dittmore http://www.thesportsbusinessexchange.com/2009/11/the-bcs-and-its-awkward-encounter-with-social-media/comment-page-1/#comment-108 Steve Dittmore Fri, 20 Nov 2009 17:08:21 +0000 http://www.thesportsbusinessexchange.com/?p=463#comment-108 Josh, Tim - Good post. I am sure I will be in the minority here, but I don't think the BCS jumped into this unprepared at all. If anything, I commend the BCS for a) hiring Hancock and b) joining Twitter. The Twitter account is a PR tool for the BCS to point to in the future when Sen. Hatch hauls Hancock to DC for antitrust hearings. It is done in the spirit of open dialogue with consumers (or at least it should be). Fans don't like the system and now they can voice that directly to the BCS. But the system is not going anywhere. Social media will not change the BCS in much the same way social media cannot lower airline prices by complaining to Delta, United, etc. Nothing short of Congress will change the system. And, I hope our elected officials do not spend too much time attempting to do that. Josh, Tim – Good post. I am sure I will be in the minority here, but I don’t think the BCS jumped into this unprepared at all. If anything, I commend the BCS for a) hiring Hancock and b) joining Twitter.

The Twitter account is a PR tool for the BCS to point to in the future when Sen. Hatch hauls Hancock to DC for antitrust hearings. It is done in the spirit of open dialogue with consumers (or at least it should be).

Fans don’t like the system and now they can voice that directly to the BCS. But the system is not going anywhere. Social media will not change the BCS in much the same way social media cannot lower airline prices by complaining to Delta, United, etc.

Nothing short of Congress will change the system. And, I hope our elected officials do not spend too much time attempting to do that.

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