http://www.thesportsbusinessexchange.com/2009/11/lebrons-number-change/ A Trade Journal for Young Sports Business Professionals Fri, 02 Apr 2010 15:13:42 -0700 http://wordpress.org/?v=2.8.6 hourly 1 http://www.thesportsbusinessexchange.com/2009/11/lebrons-number-change/comment-page-1/#comment-107 ddawley Sat, 14 Nov 2009 16:14:46 +0000 http://www.thesportsbusinessexchange.com/?p=453#comment-107 I think someone at Nike feels it's better marketing to have a single digit number... Kobe was double digit until he signed with Nike... So I think Nike is just planting the seed, so when James makes his move to NYC it's a full move, team and number... Similar to when a building changes their name, they usually change the secondary name (Arena, Place, Centre, Field, Stadium, etc...) BTW- Bill Russel deserves this type of hounor far before Jordan does... Russel was the greatest player/winner ever to play... And in the last decade he has become a great ambassador for the game... I think someone at Nike feels it’s better marketing to have a single digit number… Kobe was double digit until he signed with Nike… So I think Nike is just planting the seed, so when James makes his move to NYC it’s a full move, team and number… Similar to when a building changes their name, they usually change the secondary name (Arena, Place, Centre, Field, Stadium, etc…)
BTW- Bill Russel deserves this type of hounor far before Jordan does… Russel was the greatest player/winner ever to play… And in the last decade he has become a great ambassador for the game…

]]> http://www.thesportsbusinessexchange.com/2009/11/lebrons-number-change/comment-page-1/#comment-106 Pete Fri, 13 Nov 2009 20:08:38 +0000 http://www.thesportsbusinessexchange.com/?p=453#comment-106 The real question, why is he changing it NOW? The real question, why is he changing it NOW?

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