This is perfect, right?
BitPay’s logo along with the bitcoin symbol will be on display in Bobby Dodd Stadium and the McCamish Pavilion through the 2014/2015 school year. The IMG team is facilitating introductions as BitPay sets up merchants to accept bitcoin.
“Pairing an innovative technology company pioneering a new digital currency with Georgia Tech is a great match,” said Kristen Rose, General Manager of Georgia Tech IMG Sports Marketing. “The use of bitcoin in the sports world is brand new, and we’re proud Georgia Tech is leading the trend through this partnership.”
The sponsorship was paid with bitcoin, the first peer-to-peer digital currency. Using bitcoin, it is possible to send money like an email without going through a bank or government. BitPay works with businesses to make it easy to accept bitcoin as a form of payment.
Today’s guest post was written by Darryn Renaud and Avish Sood. Darryn and Avish are the co-founders of The Sponsorship Space, an online resource dedicated to providing the most timely and accurate analysis of trends in the sponsorship industry. They are based in Toronto, Canada.
If you watched the World Cup in North America this year, you likely heard someone pose the question “Has soccer/Futbol FINALLY arrived in the USA?” With the recent rise of MLS in North America and the impressive US ratings for the 2014 World Cup final, (roughly the same amount of people watched the final USA game against Belgium as the Championship game) the answer to that question will be debated for years to come. But what about the USA’s neighbour to the north? Canada is a true melting pot of cultures, many of which immigrated from Futbol crazed countries, but could soccer ever take precedence over hockey, and does it need to in order to finally be considered a top tier sport?
Canadian’s in Brazil
According to FIFA organizers, Canada was the 11th best-represented nation in Brazil, and by far the best-represented nation not competing in the tournament, purchasing over 29,000 tickets. This comes as no surprise to many as 1 in 5 Canadians are born in other countries, many of which are soccer crazed nations. When walking down the streets of Little Italy in downtown Toronto, this mix of fans was very prevalent. No matter what teams were playing on a given day, you could be sure of two things – both nation’s flags would be proudly displayed, and the victor’s fans would be cruising the streets honking car horns and celebrating into the wee hours of the night. It was truly an electric atmosphere, the excitement brought smiles to the faces of everyone, ESPECIALLY the local business owners who received a steady stream of daytime customers throughout the month.
Canada in the World Cup
With 3 teams competing in the MLS, (Toronto, Vancouver, Montreal) hosting the 2015 FIFA Women’s World Cup, and preparations being made to bid for the 2026 World Cup, there is no doubt Canada is looking to grow and expand its soccer presence. The real question is, if Canada’s national team does make it to a World Cup, who will Canadians root for? Will their cultural background still be their priority, or will their Canadian pride take precedence? Even though the 110th world ranked Canadian National Team may be a long way from making the big stage, Canadians would likely be, well… Canadian – enjoy a frosty beverage, take it all in stride and be happy for whoever wins the match.
When looking at the Canadian National team’s World Cup record, it would be hard to argue with anyone that roots for their home nation and suggests that Canada “stick to hockey”.
- 1 World Cup appearance (1986)
- 0 World Cup Goals
- 0-3 World Cup Record
With 1 in 4 Canadian children aged 5-14 still engaging in soccer on a regular basis in an ever-declining youth sport participation era, it is safe to say the future of the sport is bright in the North. If Canada ever does make another World Cup, choosing which team to root for would be a great problem to have for the nation, although I am sure most of us would be happy if they manage to score a goal that year.
When Julian Green scored his first World Cup goal, an entire country stood, flailed their arms, and took another swig of beer. There was still hope for the US Men’s National Team.
Expectations weren’t high for the Americans in Brazil. Their goal was just to make it to the knockout stages, and climb out of the hellhole that was Group G. But when they did make it to the round of 16, nobody was content. For the first time in a long time, there was real hope for the US Men’s National Team.
That’s why Julian Green’s goal against Belgium was so substantial. The 19-year old striker (he’d be finishing his first year of college!), in that moment, became the youngest goal scorer in World Cup history for his country. Green isn’t a spectacular player for his club team in Bayern Munich. To Americans, he’s like soccer baby Jesus, but to European fans, he’s just the raw kid with potential to be a very good player. With the growth of soccer in America, Bayern Munich was smart to acquire him, potentially growing their club in a currently untapped market.
World Cup interest in America extended even extended past their national team’s games. The final netted 26.5 million viewers in the United States, beating ratings for US-Portugal game – meaning that interest remained high in America, even after their own country was eliminated. The previous record in the US was in 2010, when the final drew 15.5 million viewers.
Now, for American viewers, one of the reasons soccer hasn’t taken off is because of the lack of accessibility for them. Of the top European leagues, only the EPL is viewable for American fans, of which NBC holds the rights to (NBC bought the rights in 2013 for 3 years at $250 million). Before NBC, Fox held the rights, and kept the games on a premium channel, one that you had to pay extra to view.
For other leagues, such as La Liga and Series A, games just aren’t viewable at all. For both Canada and the US, the network that owns the rights (Al-Jazeera Sport Media Network) keep the games on their own channel, beIN Sport USA, a channel only available in a few homes.
Six Thoughts on the World Cup and Its Influence on America
- If the United States had beaten Belgium, the ratings for the quarterfinals between the US and Argentina would have broken records. Possibly greater than the ratings for the game against Portugal, numbers that topped ratings for the NCAA title game, NBA Finals, and the World Series. Another interesting tidbit – there is increasing evidence that soccer is growing amongst the youths of America. In Nielsen’s 2014 Year in Sports Media Report, their data found that “52% of MLS fans who have expressed strong interest in attending live events and viewing games on TV are ages 18-34, the highest percentage of any pro league.” What’s more is that online viewing is at an all-time high (20.5 million hours), with 11 million tweets also being viewed for both the Ghana and Portugal matches, both mediums being largely youth-dominated.
- And how did this first happen? With immigrant populations flooding into the country decades ago, the influence of soccer has floated to the general public in America. Young people are now being influenced by generations of soccer fans before them, not unlike the growth of hot dogs (a German invention) in America.
- Though the NFL rules in America today, the potential growth for the league has topped out at where it is. With recent concern over head injuries among the young folk, less and less parents are allowing their children to play the sport. This coincides with the growth of soccer in America, leading to huge potential growth in the US talent pool. Could you imagine athletes like Jadaveon Clowney running up and down the pitch, kicking a ball around? That may be in play in the near future – not Clowney specifically, but athletes at that level opting to play a sport that’s not football or basketball.
- In 2015, when the FIFA Women’s World Cup comes to Canada, we can expect even further growth, with Americans going north of the border to watch their top-ranked team in person. What can’t be understated are the favourable times when the games will be shown. Like its male counterpart in Brazil this year, the games will be viewable when normal people are awake.
- The thing that will really take interest for soccer over the top is if there’s a true American superstar playing in Europe. Though the US has produced quality goalkeepers for many years, a Messi or Ronaldo type would grow the sport to uncharted territory. Landon Donovan was close, but played most of his career in his home country. Already the most popular participant sport, a superstar could help the sport potentially leapfrog more popular ones, such as hockey or basketball.
- Fans pack bars now to watch soccer, and unite to cheer for one team in the US. There are only a few sports for which Americans can feel like underdogs, and this is one of them. One could argue that this is the reason for the popularity of this year’s rendition of the World Cup.
Today’s guest post is by Timothy O’Donnell. Tim is the Creative Director at 160over90 and has been working with the Atlantic 10 Conference on their rebranding.
The rebranding of the Atlantic 10 Conference came on the heels of the ACC’s new identity launch and just prior to the Big 12’s, leading many to wonder whether there was a clearance sale on new logos lately. To my knowledge, no coupons were involved… Regardless, a new A-10 identity was the natural next step in the larger branding initiative that 160over90 began last year.
That process got underway with the agency meeting as many people as possible, to learn first-hand about the conference’s goals, challenges, and frustrations. We had extensive conversations with Commissioner McGlade and her staff, but also spoke with each school’s Athletic Director and President. The picture that emerged was far from a ‘mid-major’ conference; this is a conference with strong ideals that consistently sends teams deep into the tournament. We needed to challenge the misconceptions about the conference head-on.
The idea for the ‘Next’ campaign came out of the conference’s commitment to always advancing. It launched as a lead-in to March Madness, complete with an epic (if we do say so ourselves) two-minute national TV spot. The hype piece earned a great amount of positive attention, as did the league itself, sending a record six teams to the NCAA Tournament.
For the campaign, we cleaned up the existing A-10 logo a little, knowing that we’d tackle a full refresh in the relative calm of the basketball post-season.
The previous identity had served the A-10 well, but it was starting to feel outdated. As more fans interact with brands via their phones, the outlines and smaller details of the logo were getting lost completely. It became harder to talk about the Atlantic 10 as the next power conference when their logo seemed to be looking backward, not forward.
We wanted to modernize the identity while staying true to the conference’s strong history, and as such, it’s more of an evolution of the previous logo than a revolutionary new approach. As with the brand campaign, we wanted the logo to tell the story of the grittiness and uncompromising work ethic embedded in the league’s athletic programs. That their success is earned, not given. The strong, clean lines of the mark are a subconscious nod to that no-nonsense approach.
The new logotype was designed to convey speed and athleticism, specifically via the exaggerated slope of the ‘A,’ and the angled serifs that act as speed lines.
To acknowledge the league’s strong work ethic on and off the court, we also created a secondary ‘shield’ version of the logo. The opposite of a pretentious, ornate crest, this simple shield took inspiration from union seals and military insignia. This two-logo flexibility is one of the key benefits to this identity system; the shield can be used instead of forcing the wider wordmark into a Twitter avatar, for example.
We know as well as anybody that a logo launch invites commentary—everything from the slant of the letters to the overall originality of the design is open to debate. But unveiling it within the context of a national brand campaign, and on the heels of an unprecedented A-10 basketball season, feels like a power move for this new basketball power conference.
At the same time that the new identity launched, the A-10 officially welcomed Davidson College as its 14th member. The Wildcats have made 11 appearances in the NCAA® Men’s Basketball Championship, and the league is excited to see what this basketball season brings.
So, who wants next?