The six weeks span between late February and early April is a great time for sports fans in America. While many are still in a post-Super Bowl daze, the Daytona 500 kicks off a series of exciting sports events for fans to enjoy. Not only is the NCAA Tournament around the corner, but the NBA and NHL playoffs are looming and the start of the MLB season is all but here as well.
The same six weeks is a great time to for sports business professionals. As the spring approaches, there are several career building events happening across North America for industry professionals to attend, network with other people in the industry, and maybe even learn a thing or two. Just a few days before March arrives, the MIT Sloan Sports Analytics Conference, which starts tomorrow, Feb. 27, will be the first major sports business event of the season. While the list below is just for March and April, the MIT Sloan Sports Analytics Conference bookends our list with #SBWeek on the other end (more on that later).
Without further adieu, below are five worthwhile events for sports business professionals to consider attending this March and April:
Q1Sports Fan Engagement Forum – March 2-3, 2015
The Q1Sports Fan Engagement Forum, in Kansas City early next week, will bring together marketing teams from the sports industry to discuss and debate exciting initiatives taking shape that engage and connect fans. The forum will cover the entire spectrum of engaging fans, from pre-season and pre-game campaigning that drive ticket sales, to the game-day experience, and marketing initiatives that elevate the experience on-the-day, to post-season marketing, including measuring results and connecting with fans during the off-season. Tracked sessions will dive into high-level digital marketing strategies and techniques, best practices for leveraging sponsorship and branding partnerships and overall, building life-long relationships with a diverse and growing fan base. TSBX will be in attendance as Joshua Duboff will be a panelist discussing social media engagement during the first afternoon of tracked sessions.
The 4th Annual Sports Industry Conference – March 6, 2015
The Sports Industry Conference at the University of Toronto is the largest-run student sports business conference in Canada (and only a short hop from the U.S. too!). The conference provides students and delegates with a day full of resourceful networking sessions and a program that features a roster of industry professionals and leaders. The theme of SIC2015 is “Shaping The Future Of Sport” and promises to be an exciting opportunity for delegates to gain information on careers in the industry and establish valuable connections with industry professionals. Registration is still available and can be purchased online.
IEG 2015 – March 15-18, 2015
The IEG Conference in Chicago is the only event that covers the entire spectrum of partnerships: sports, entertainment, events, arts, causes, government and associations. Attendees will come away smarter, more connected, better able to tackle partnership challenges and equipped to answer the tough questions from senior leadership, partners and clients. Sponsorship Makers, IEG’s 32nd annual conference, blueprints the infinite opportunities that exist to use your partnerships to broader effect, generating new assets that return financial, social and cultural capital.
TPG’s Sports Tank – March 26, 2015
TPG Sports Group has assembled a collection of highly reputable investors that are ready to hear pitches at the inaugural Sports Tank in Charlotte, NC on March 26, 2015. Entrepreneurs are invited to apply to Sports Tank and, if accepted, pitch their idea to a panel of investors and some of the best executives in the sports industry. The panel will listen, ask questions, and decide if they want to invest. In addition to the group of investors, there will be a collection of sports industry executives and media on hand to form an advisory panel. This is an opportunity to provide your company with the exposure it deserves.
#SBWeek – April 13-17, 2015
#SBWeek is back for 2015, with networking events taking place in 30+ cities around the world from April 13 to April 17, 2015. Cities include New York, Boston, Chicago, Seattle, Sao Paulo, Toronto, and Mumbai with more cities being added every day. Come out and network with other sports business professionals that work or live in your area. All backgrounds are welcome, from those just starting out to industry veterans. The format of the evening is very casual – three hours of open networking over drinks with your industry peers. 100% of the money raises will go to The V Foundation for Cancer Research.