Tostitos recently became the Official Chip of the NFL and there’s a certain head coach in Philadelphia who is not too pleased with the news. In a new series of :15 vignettes, Chip Kelly takes on Tostitos in a battle for “Official Chip.”
Philadelphia punter Donnie Jones and tight end Zach Ertz make cameo appearances in the vignettes.
Below is a series of behind the scenes pictures from Chip Kelly’s photo shoot with Tostitos.
Tostitos is calling on fans to watch all of the video shorts and share their favorite using #OfficialChip. The choice of the #OfficialChip hashtag is an interesting one as @OfficialChip is the Twitter handle of Chipmunk, a rapper in London.
Check all ten of the video shorts below:
The digital series will, according to Tostitos, “culminate with a larger than life footprint at Super Bowl Central.” According to MediaPost, Tostitos will be included in Frito-Lay’s activation spanning two city block.
Tostitos will be using social to promote the videos during the Super Bowl festivities. The Frito-Lay brand will also be taking over two city blocks, dubbed “Tostitos Party Blvd.,” in the downtown Phoenix area that has been designated Super Bowl Central.”
During Super Bowl Week, check out TSBX’s Super Bowl XLIX Pinterest Board for photos from throughout Phoenix and Super Bowl Central.